This article, which originally appeared on Bullett Media, is by writer Matthew Newton. Newton has written for The Atlantic, Esquire, Forbes, and Guernica, and is currently at work on No Place for Disgrace, a collection of nonfiction stories based on the faded promise of the American suburbs. You can follow him on Twitter @newtonmatthew.
In November of 1977, filmmaker George A. Romero arrived with cast and crew at Monroeville Mall, a sprawling indoor shopping center located in the suburbs east of Pittsburgh, Pennsylvania. The young director, who by that time had established himself as a pioneer in the horror genre, was set to start production on his latest film, Dawn of the Dead, a sequel to his 1968 cult classic Night of the Living Dead. Once again Romero’s slow-shuffling ghouls — starved as always for brains and entrails, meaty thigh bones and plump jugulars — would be unleashed on bumbling humans ill-prepared for a world gone rotten.
This time around, however, Romero, who in Night of the Living Dead touched on issues of race in the civil-rights era, had plans to skewer a new social dilemma: the rise of the American consumer. And to properly lampoon the nation’s burgeoning shop-till-you-drop culture, Romero needed the ideal backdrop.
Read more of Matthew Newton's take on the immortality of the shopping mall, after the break...