Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.
In our experience at Archmark branding and rebranding architecture firms, construction companies, and home service providers over the past ten years, we have developed a strategic process that makes branding easier than expected and reveals surprising results. In this article, we share the same steps we take with our clients so you apply them to your own branding efforts.
I've been designing websites since 1997, and in that time, websites have changed quite a bit. With all the changes over the years, it's no surprise that I often find some firm owners don't understand how architecture website design really works. While you might know a bad website when you see one, you might not understand what makes a good site work. This article will change that.
The Transportation Alternatives and the Massachusetts Institute of Technology have initiated a new digital tool, Spatial Equity NYC, to help users understand how space is distributed and restricted across the neighborhoods of New York City. The tool asses the use of streets, sidewalks, and public spaces, as they are key factors that influence data such as pollution, traffic fatalities, accessibility, or air quality. The data collected shows a direct correlation between neighborhoods with low-income communities and communities of color and the detrimental ways in which public space is used, leading to health and mobility issues in those communities.
Global design firm Sasaki has announced the launch of Density Atlas, a new online platform for planners, urban designers, developers, and students immersed in the public realm, to have a better understanding about density. The platform explores the limitations of density and defines a more standardized set of metrics for understanding and comparing density across different global contexts, such as in urban centers, college campuses, or community under development.
While in a lot of countries around the world, the construction, architecture, engineering, and urban planning sectors, are still reserved for men, initiatives that empower women in these fields are surfacing everywhere around the globe. Playing a huge role in the integration of female power into these disciplines, these movements take on many forms such as organizations, websites, platforms, etc. working with professionals, artisans, and workers.
From providing skills, connecting outstanding females, ensuring exposure, and promoting the works of pioneers, these initiatives have the common purpose of encouraging women to have an impact on their built environment.
A class photograph with a.o. Martha van Coppenolle at the Technisch Instituut van Sint-Maria in Antwerp, ca. 1930. Collection City of Antwerp, Letterenhuis.. Image Courtesy of Wiki Women Design
The Flanders Architecture Institute has been working to bring “women who have left their mark on Belgium's design heritage out of the shadows”, through Wiki Women Design. Using Wikipedia as a platform, the initiative aims to organize edit-a-thons or writing sessions, to make up for this backlog.
At times, Landscape design lacks proper consideration or its overlooked within architecture, as a result of current but preconceived notions within architectural practice and education that privilege building over site, or the constructed over the existing. While at face value, landscape is treated as an abject and constant entity of sorts, the reality is that it possesses a layered complexity of patterns and ecosystems, much of which is increasingly impacted by our own actions, more significantly than what meets the eye.
At the same time, the definition of landscape is constantly evolving to encompass a greater number of influences and factors. We have cultural, built and ecological landscapes, which influence one another and come about as a result of the intersection between the architecture and the environment that we are presented with. As a result, it is important to view terrain in a more holistic light, acknowledging its ecological underpinnings and well as the anthropological effects it is subject to, both physically and theoretically. Here is a list of five online resources, which investigate the interdisciplinary nature of landscape design and its relation to architecture and culture.
https://www.archdaily.com/875853/5-online-resources-that-explore-the-intersection-between-landscape-architecture-and-cultureOsman Bari
More than likely you've heard the term SEO, but, for the uninitiated, SEO literally means Search Engine Optimization— technical jargon for a set of methods used to boost your website's rank in Google's search results.
Now, why should you care? Well, according to this article put out by the SEO gurus at MOZ, the top 3 positions in Google's search results account for a whopping 55% of organic clicks, with the number one spot alone netting over 30%.
Think about that, over one third of visitors click on the first result they see. Naturally, everyone wants to be number one, so we've outlined below 5 steps you can take to help boost your website's ranking.
Users can compare their green canopy to cities across the world. Image Courtesy of MIT Senseable City Lab
Researchers at the MIT Senseable City Lab have launched a new platform using Google Street View data to measure and compare the green canopies of major cities across the world. Treepedia, created in collaboration with the World Economic Forum, is an interactive website which allows users to view the location and size of their city’s trees, submit information to help tag them, and advocate for more trees in their area. In the development of Treepedia, the Senseable City Lab recognizes the role of green canopies in urban life, and asks how citizens can be more integral to the process of greening their neighborhoods.
At a time when so much of what we do happens online, there is a lot we can learn from tracking the way we use the web. Alexa is an Amazon company that sells data insights from millions of Internet users aimed at business owners (we'll save the data ethics discussion for a different day). A selection of Alexa's data is available to the public, with the company presenting a list of sites with the highest average daily visitor and pageview counts—including a list of the biggest websites in the architectural world, from yours truly on down.
But which is the most popular architectural firm, school, or individual building? Continue reading to find the top architecture websites for each category based on Alexa's count of the past month's traffic—there may be some surprises!
Russian designer Sergey Lisovsky has created an online illustrative magazine inspired by Brutalist Architecture. Pattern Brutalist’s first issue was published in January 2017, illustrating four Brutalist buildings across Russia, Germany, and Serbia. The buildings, dating between 1968 and 1980, are represented by Lisovsky using a collection of GIFs, photographs, and illustrations.
Pattern Brutalist also hosts a T-shirt printing service, allowing users to publically express their appreciation for an often-criticized architectural style.
https://www.archdaily.com/806436/pattern-brutalist-an-illustrative-magazineNiall Patrick Walsh
Our editors look at hundreds of websites per week. What do they admire and appreciate the most? Organization and simplicity. Sites that are not only clean, but fast. We actively search for projects to include on our platform, so it’s crucial that when we visit a website we not only know where to look, but how to access information. Filters and facets are our best friends. Typological differentiation is important, but perhaps not as important as distinguishing between built and un-built projects (“Is that a render?” is a question that comes up at least once a day).
https://www.archdaily.com/795078/these-are-the-best-designed-most-useful-architecture-firm-websitesAD Editorial Team
A portion of working in architecture includes having to market yourself and your skills. "One minute networking" is a skill that many architects learn in order to be successful in the creative field, but having the gift of gab requires you to put your money where your mouth is. If you have an online portfolio which is accessible with just an internet internet connection and a digital device capable of viewing it, your work is always conveniently available during your networking conversations. It's also helpful for sharing your work in online conversations: while a pdf of your print portfolio can really only be sent by email, practically every messaging app or direct messaging service built into social networks will allow you to send a link, allowing you to take advantage of an opportunity even when you weren't expecting one to arise. Finally, if you make it right your website can even do some of the advertising and networking for you.
The most important thing to remember is that like your resume or print portfolio, an online portfolio is a tool to help you advance your career, so it must be useful towards your goals. Therefore instead of asking yourself why you should have an online portfolio, you should ask yourself what those goals are, and how your online portfolio can be optimized to help you achieve them.
Now that we've gotten that question out of the way, here are 8 other questions to ask yourself:
Last year we published a list of 22 websites meant to make an architect's job a little bit easier. From selecting the perfect color scheme to tracking the price of your next big purchase, solving technical problems or simply trying to balance your sleep and caffeine intake, the list sought to offer solutions to a diversity of issues – with something (hopefully) for everyone.
This year we offer an addendum with seven additional sites meant to further allay the ever-stressful life of architects. From using peripherals for additional screen real estate to receiving your daily fill of the top architecture news, or converting PDFs to DWGs and adding scale figures to models, ArchDaily seeks to share more of the best of what the web can offer to architects.
Housing blocks come in all different shapes, sizes and layouts. So searching for the precedent that matches every category you desire can sometimes be a tedious process of clicking in and out of an unorganized list. Enter the Collective Housing Atlas, an online library of housing projects that is organized into categories.
Efficiency is the name of the game in the business world. And as any working architect knows, working at an architecture firm is as much about business as it is design - even if in architecture, efficiency can be hard to come by. By using applications that span platforms, though, you can remain efficient no matter where you go.
Following the success of our list of 22 Websites You Didn't Know Were Useful to Architects, we’ve assembled a list of 20 productivity apps to keep you on track. Whether you’re trying to keep your schedule in check, remember your passwords, or simply get the most out of your shrinking sleep time, there’s an app that can maximize your ability to do what you’re doing.
The SENSEable City Laboratory at MIT has developed a new tool with Ericsson to better understand human behavior. "ManyCities" is a new website that "explores the spatio-temporal patterns of mobile phone activity in cities across the world," including London, New York, Los Angeles and Hong Kong. Taking complex data and organizing it in a intuitive way, the application allows users to quickly visualize patterns of human movement within the urban context down to the neighborhood scale. You can imagine how useful a tool like this can be for urban planners or even daily commuters, especially once real time analytics come into play. Take a look at ManyCities yourself, here.
The Office for Metropolitan Architecture (OMA) has launched a new website in an effort to make their work more accessible. A collaboration with Oslo-based Bengler and NODE, oma.eu"functions as an omnivorous sensor," says OMA, that "redefines the office’s digital presence and offers a tool for many different users." Check it out for yourself, here.
