It’s easy to feel lost and anxious in a new environment. Even with the satellite-accurate quality of modern map apps in our back pockets, modern humans still get stressed when their internal map of the immediate area draws a blank.
While digital maps help us to find the fastest route through streets, when our need for direction is most urgent – such as finding the right department in a vast hospital campus, the relief of a toilet in a foreign airport, or the right platform 30 seconds before a train departs – even with innovative IPS technology, digital interfaces still come a distant second to well-placed signs or other, more intuitive, solutions.
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