When you tap an Instagram geolocation, the nine most popular posts in that location float to the top. Sometimes, there's an uncanny similarity to these posts: near-identical pictures of smoothie bowls, tiled floors, or neon signs. In part, a place’s popularity on Instagram is a domino effect—one person posts a picture of a mural (Wynwood Walls, anyone?), and then everyone does. But a new Instagram Design Guide from Valé Architects suggests that some design features might be inherently more Instagrammable than others. Valé’s guide is interesting for its quasi-scientific analysis of Instagram aesthetic, but it also has real implications in the architecture world; a building’s popularity on social media (in this case, its Instagramability) can influence its perception in the non-digital world. Here are some of the traits that Valé says make a space successful on Instagram: