Architectural presentations to clients typically include renders, diagrams, and drawings. Interpreting these and envisioning the final product requires imagination and architectural insight to fill in the gaps and visualize a final product. BIG and Squint/Opera, a partnership between an architectural powerhouse and a creative digital studio, explore innovative methods to convey spatial and architectural design beyond traditional means. They reimagine architectural storytelling beyond static 2D visuals through cutting-edge video production and immersive technology, enabling clients and the general public to fully experience their futuristic visions of city planning and architectural design. Their notable collaborations include the video production for the Toyota Woven City Project and the creation of the VR collaborative design tool HyperForm.
In a conversation with ArchDaily, Daniel Sundlin, partner at BIG, and Matt Quinn, Commercial Director at Squint/Opera, discuss their insights on the future of architectural digital storytelling.
