At a time when everyone is constantly interacting with the digital social universe, it's becoming increasingly easier to gather informal data on how well received, recommended, liked (or disliked) an event or exhibition is. Compiled as a series of diagrams for Domus, Maria Novozhilova examines the 'social ranking' of the 2014 Venice Biennale by dissecting the three core exhibitions (Fundamentals, Monditalia and Absorbing Modernity) and revealing the apparent 'winners and losers' as far as social engagement is concerned. Noting that "it is only by starting from the end and working backwards, like a salmon swimming against the current, that we can see more exhaustively how things went,", Novozhilova's visualisations reveal a number of fascinating results. See all the diagrams here.