The exchange of ideas and concepts is a major part of any large modern building project. Architects, investors, general contractors and sub-contractors all use different tools to form both mental and modeled images of what the end result will look like. When some parties rely on renders or fly-throughs and others use 2D drawings, it can lead to communication difficulties. Reynaers discovered that by bringing together collaborators from different disciplines in its Avalon, the fog of misunderstandings evaporates and difficult decisions can be made on the spot.