Retail Space | Tag

Büro Ole Scheeren Unveils a Live-Work-Play Development in Hangzhou, China

November 25, 2024

Büro Ole Scheeren has revealed their design for an 800,000 sq ft development following the concept of live-work-lay in Hangzhou, China. Titled Urban Glen, the project situated between West Lake and the Qiantang River comprises two towers connected by a central plinth. This feature, inspired by Hangzhou's hilly landscapes, becomes a built topography of terraces and exterior environments, aimed at optimizing natural light and the quality of both indoor and outdoor spaces. The Glen will house a variety of amenities, including ballrooms, meeting spaces, restaurants, and retail, all interwoven with public art from New World Development's extensive collection.

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What are Branded Environments?

February 04, 2023

When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald's. Apart from the uniformed staff and a giant sign at the door, there are countless other factors that make a Starbucks look like a Starbucks. Textures, materials, shapes, colors, layouts, furniture, and lighting all contribute to the experience of being in a branded environment. These elements are replicated globally to create an identifiable image. As economic patterns change, brands are looking at extending their identities into spatial experiences in order to better engage with their customers in their daily lives.

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