Architecture uses drawings as a form of communication. Whether to represent ideas, communicate spaces and their ambiences or even technically understand constructive issues, there are many types of drawings and tools used to make them. It is up to the architects to find, within their knowledge, preferences and goals, the best way to communicate. If, on the one hand, the work drawings are more technical, rigid and standardized, so that they can be used for constructive execution, those used to understand the project by the client are usually freer and have greater visual appeal. It is within this aesthetic freedom that we question: how far can we go with these representations without confusing people?
Model and Photograph. Image Courtesy of Duo Dickinson
We deal with buildings every day. We sleep in them, work in them, live our lives using their accommodation. But like a song or a painting, a person usually helps create them, with those who use and build them, then the world receives that work. But before they are built, buildings are just ideas.
More than 60 years after his death, Frank Lloyd Wright's story remains relevant and arduously studied because of the great legacy he left to architecture. Considered the first truly American architect and the first superstar of his craft, Frank Lloyd Wright lives on through his buildings, his influence and his collective imagination. Surprisingly, more than half of Wright's 1171 architectural works were never erected.
Fotografía base via Wikipedia. Autor: AngMoKio. Licencia bajo CC BY-SA 2.5 . Image Cortesía de 90Grados Arquitectura-Renderings
90Grados specialises in creating high-quality architectural renderings - and this time they present the virtual construction of a skyscraper that was left unfinished in New York after the Great Depression of 1929: the Metropolitan Life North Building.
https://www.archdaily.com/975817/what-would-the-unfinished-metlife-north-building-in-new-york-have-looked-likeArchDaily Team
Rendering has become indispensable to most architectural offices. To understand how these images can assist during the design process, how they have evolved, and especially, what aspects should be considered to create an outstanding visualization of a project, we talked to Guilherme Bravin and Marcus Vinicius Damon, co-founders of Estúdio Módulo, and coordinators of {CURA}, an open architecture school focused mainly on architectural visualization.
Render by Giovanna Bobbetti. Image Courtesy of CURA
The question may seem straightforward, but the answer can be very complex, leading to a whole series of issues related to the target audience of hyper-realistic architectural renderings, as well as to what their goals are.
Renders are representations that can convey the three-dimensional aspect of a design through two-dimensional media, i.e., an image, providing a preview of how the project will look in the future. However, unlike what people often imagine, rendering is not always a realistic visualization of architecture.
Since it is a tool for visual communication, renderings can have different styles depending not only on the project itself but also on the specific targeted audience and, above all, on the identity of the architect or architectural firm responsible for the design.
Collage by Matthew Maganga. Image Courtesy of Forbes Massie-Heatherwick Studio
Fifty-one years ago, in 1970, a Japanese roboticist named Masahiro Mori came up with the concept of the “Uncanny Valley”. Around the same time, architectural renderings done using analog methods were still in vogue – collages and photomontages used to get ideas across to clients. A decade later, personal computers came along, and that saw the emergence of CAD and the wider adoption of digital rendering. Today’s architectural renderings are almost imperceptible from reality, with the increase in sophistication of rendering sofware. We struggle to tell the difference between what is a rendering and what is not – or rather we are able to tell a slight difference and it leaves us slightly uncomfortable, which brings us to Mori’s uncanny valley.
If someone tried to sell you a virtual building, would you buy it? That’s right- a virtual building. Not something that will ever be built in the physical world, or something you can occupy, but an image you can look at, or a video you could watch. This is exactly what’s being proposed as architecture enters the realm of NFTs (non-fungible tokens) that have taken the world by storm. And in the design profession, which continuously seeks to redefine what it means to be an architect, NFTs have big implications for the future of digitization and commoditization of the unbuilt environment.
In architecture, professionals must constantly deal with the challenge of representing a project clearly and understandably before it is built, making the space somehow more perceptible to people who are often not specialized in the field. Rendering is one of the most popular methods of three-dimensional representation among architects because it portrays the project more realistically. Reality, however, implies the presence of people and their ways of inhabiting spaces, which can be depicted through human figures, that must be coherent with the intended picture and interpretation of the architecture, the place it is located in, and the way it is inhabited.
Many times I have not been able to decipher whether the video or the image I was looking at was real. In the same way, I had to convince friends or relatives —namely, people unfamiliar to the idea of the architectural render— several times that a building featured in a storefront advertisement or in a printed magazine was not real. There is no longer a gap —or limits— between hyper-realistic, computer generated visualization and reality itself. Are we reaching the limits of visualization of our spaces? Do our architectural visualizations meet our architectural expectations?
In an era of great marketing efforts, in which architectural ideas increasingly seem to focus on hyper-realistic representation in an attempt to convince clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy, renderings become highly important in a project's presentation.
Because of this, every year there are new updates, as well as the launching of new software specialized in renderings, tools capable of achieving such impressive results that may lead to images being mistaken for photographs, thus blending the unreal with the notion of ultra-reality.
Visualisation and poster by MARTA. Architecture by LABVA.
It is a challenging time for the industry. Lots of architectural projects are being frozen or delayed indefinitely due to the global circumstances.
In MARTA we don’t want to stand back! Within mutually beneficial we would like to push the situation and help both: ▪️architects — to push projects with inspiring images ▪️us — to create great artwork for the portfolio
We are offering to create up to 3 high-end visualizations of an architectural project for free.
To take part, please, follow the steps below:
1. Send us a small presentation of your project. Be simple and clear. You can send it to our mail hello@marta.pictures Or
With the popularization of virtual reality and augmented reality, new ways of exploring architectural representations have become available to professionals and students. Immersion in three-dimensional digital models is increasingly common, whether through a computer screen, smartphone or VR headsets. In light of this reality, which seemed overly futuristic up until a few years ago, the online platform Tour Fácil has launched a free plugin that can view exported 360-degree images from SketchUp in virtual or augmented reality.
If you are creating architectural visualizations through Lumion, the following tutorial can be of great use to you. These tutorials will maximize your output and teach you easy-to-master practical and technical tips.
Learn how to add objects, use lights, modify materials, and also create panoramic and 360° images, movies, and more.
It's no secret that many architectural visualizers find themselves completely at a loss when trying to find clients and complete assignments on a recurring basis. No doubt you've lived this situation: after a brief negotiation, you finally give in and reluctantly get to work. You know your work is worth more than what you're charging for it, but you don't know how to avoid low rates.
If you've never been sure about how much to charge for a render or a 3D model, we've designed a "short method" for determining your fees. With this, you will learn three strategies to price a 3D rendering or whichever other services you provide. To start, the root of the problem isn't your price, it's the lack of strategy in generating potential clients. Once you fix this issue, you will be able to charge standard prices that are in sync with the market and will allow you to work with dignity.
Videos
Screen capture, Post-Digital Interior Design Drawing. Image via Show It Better
If you are trying to approach the representation of architecture through postproduction in Photoshop, the YouTube channel Show It Better can be very useful. The following tutorials allow you to maximize the effectiveness of photoshop by providing both technical and visual tips.
Here we have selected examples that address axonometric representation, plans, sections, elevations, diagrams, and others.
We hope you enjoy the following tutorials. What other kinds of drawing tips would you like to see?
Videos
A virtual apartment created by REinVR - Real Estate in Virtual Reality
REinVR, Real Estate in Virtual Reality, is a Canadian company that uses advanced video game technology to create photo-realistic visuals and animation to beautifully showcase real estate projects that have not yet been built. REinVR is a industry leader in the Virtual Reality industry and is regarded as having the highest quality visuals of any company working in Virtual Reality. We spoke to founder Nathan Nasseri about the success of his firm, and his unique background in video game design and new home sales.
.jpg?1617889198 "Courtesy of BIG")
.jpg?1618071837 "Courtesy of BIG")
.jpg?1618071843 "Courtesy of Alexis Christodoulou")
.jpg?1591280425 "© Archstorming")
