Two years ago, Starbucks' branch in Al Seef, Dubai captivated the internet with its contextual design. Located in the oldest part of Dubai, the renowned coffee outlet boasts a thatched roof, mud-like exterior finishes, traditional screens, and wooden furniture, all of which retain the picturesque charm of the landscape. The design not only garnered immense attention on social media but also attracted curious customers to the store. Effortlessly blending in with its regional context, the Al Seef branch has become an integral part of the locality. The store is one of Starbucks' many efforts at regionalizing its international outlets to create authentic connections with customers. In an era where consumers crave meaningful connections, regionalism in retail design emerges as a powerful design strategy.
regionalism: The Latest Architecture and News
Materials to Build India's Identity
Upon becoming a sovereign country, free from British Rule, the people of India found themselves faced with questions they had never needed to answer before. Coming from different cultures and origins, the citizens began to wonder what post-independence India would stand for. The nation-builders now had the choice to carve out their own future, along with the responsibility to reclaim its identity - but what was India's identity? Was it the temples and huts of the indigenous folk, the lofty palaces of the Mughal era, or the debris of British rule? There began a search for a contemporary Indian sensibility that would carry the collective histories of citizens towards a future of hope.
"I Identify Forms with Energy": Li Xiaodong of Li Xiaodong Atelier
One of the immediate impressions that I formed of the Beijing-based architect and Tsinghua University Professor Li Xiaodong (b. 1963) is his reassuring self-confidence. Following our interview, Professor Li asked me a question of his own - would I like to teach at his school? “I never taught in my life,” I replied. He quickly countered, “I know. You can teach. Yes or no?” If I have learned anything about life, it is that when opportunities come you should grab them first and think later. "If he is so confident in me, why shouldn’t I trust him?” I reasoned.
Marlon Blackwell On Working in Arkansas and Why We Should "Recreate Strangeness" in Architecture
In this video entitled Building Between, Marlon Blackwell advocates for a kind of regionalism which isn’t as divisive as “regionalism.” As a 24-year resident of Arkansas, he recalls his work and process in a place which he states is both “an environment of natural beauty and a place of real constructed ugliness”—showing the nuanced and self-critical awareness of place beyond the utopian glorification of genius loci which earlier this year earned him the 2016 Cooper Hewitt National Design Award in Architecture.