The 1970’s were a dark time for New York City. While the economy was down, crime rates were at an all-time high. The negative public image also kept tourists away, driving the city into a financial crisis. To change perceptions about The Big Apple, the New York State Department for Economic Development approached advertising firm Wells Rich Greene to create an inviting marketing operation. After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves.
Pompidou Center: The Latest Architecture and News
Place Branding: Reviving Cities through Brand Strategy
OMA Will Build Out the First American Pompidou Center in Jersey City
Three years after OMA was selected by the Jersey City Redevelopment Agency (JCRA) to design a new museum in Journal Square, the city’s downtown hub, it was revealed this morning that the building would be home to none other than the Pompidou Center’s first North American satellite: The Centre Pompidou × Jersey City.
Pompidou Center to Close Completely for Renovations during 3 years
The Centre Georges Pompidou in Paris, France, known also as Beaubourg, is set to undergo major renovation works. Designed in the 1970s by architects Renzo Piano and Richard Rogers, and inaugurated in 1977, one of the capital’s leading cultural attractions is scheduled to be closed completely as of the end of 2023 until 2027. Showing signs of aging, especially when it comes to the heating and cooling system, escalators and elevator malfunctions, and asbestos that must be removed, this is not the inside-out museum's first revamp, in fact, it was closed down once before in 1997, during its 20th anniversary, for a couple of years.
Richard Rogers: Architecture Is "A Place For All People"
The following is an extract from A Place for All People, a new semi-autobiographical manifesto by Lord Rogers. It is a mosaic of life, projects and ideas for a better society, ranging backwards and forwards over a long and creative life, integrating relationships, projects, stories, collaborations and polemics, with case studies, drawings and photographs.
Pompidou Center to Open Gallery in Shanghai, Designed by David Chipperfield Architects
David Chipperfield Architects has revealed the design of the newest home of the Centre Pompidou, the West Bund Art Museum in Shanghai. The Parisian institution revealed the details with the announcement of a 5-year deal with the West Bund Group to stage exhibitions in the museum beginning in 2019. Approximately 20 exhibitions – including a focus on contemporary Chinese art – will be included in the deal, described by the Centre Pompidou as "the most important long-term cultural exchange project” between France and China.