SUMMIT One Vanderbilt is New York’s latest observation viewpoint, soon opening to the public on top of the KPF-designed tower. Featuring an observation deck, skyboxes, an all-glass elevator, complemented by a walk-through art installation, the entertainment space designed by Snøhetta provides visitors with a multisensory experience.
A new genre of film is emerging: the luxury skyscraper promotional video. Usually released before a new building is even finished, these filmic renderings follow an uncannily standard format: A stirring soundtrack reliably accompanies a time lapse of a city’s skyline; viewers ascend a rendered building until we reach the top floor. There, we see some variation of the most common scene found in these videos: a businessman silently overlooking the expansive city below. The figure tends to be pensive, well-dressed, white, and male. Read on to see three prime examples of this odd trend.
