The recent history of the city of Paris is entangled with that of the Olympic Games. In 1900, Paris hosted the second edition of the Games, starting a journey of urban adaptations and architectural developments that prepared the city for the event. Among the most important changes was the introduction of Line 1 of the metro, inaugurated in 1900 to link the locations of the Universal Exhibition with those of the Olympic Games in Vincennes. Just 24 years later, the city hosted one of the most influential editions of the Olympic Games. The event, the first to be broadcasted on the airwaves, contributed to a substantial rise in the popularity of the Games. It was also during this edition that the concept of the Olympic Village was born. Several of the infrastructures and venues built over a century ago are still in use in Paris, with some of them returning now as hosts of Olympic events.
Olympic City Guide: The Latest Architecture and News
How (Not) to Host The Olympics (Part III)
Welcome back and congratulations for having made it to the final installation of the Olympic City Guide.
So far, in parts I and II, we’ve learned how to design for your post-Games legacy (No White Elephants please) and to revitalize -not demolish- your city’s most deprived “eye-sores” (Don’t Hate, Rejuvenate).
So what’s left? Well, in this post-Recession era of austerity, a huge part of your Olympic Strategy will be justifying the spending – the colossal spending – to your more than skeptical constituents. As I said in the last post, a good starting point is targeting urban renewal and being as transparent as possible, but another big element is how you market the Games – not just to the International Olympics Committee (IOC), but to your own city-dwellers.
So how can you get them both on your side? Simple - Go Green.