Consider a social-networking experience that combines real-time amusement with an awareness of your surroundings. Dutch architecture firm, UNStudio, together with Ferris Wheel Investment of Japan, have laid out a colossal vision that expects to attract millions of visitors to a mixed-use retail, food and beverage center anchored by an architecturally-iconic observation wheel, Nippon Moon. The concept utilizes a user's smart phone or tablet, extending the rider's experience far beyond the moment they physically enter one of the 32 single or double-decker capsules.