"Today, European architects regularly work in the United States, Americans work in Europe, and everybody works in Asia. This globalization of architecture would seem like a good thing for us and it's obviously good for (many) architects. [...] Architecture, however, is a social art, rather than a personal one, a reflection of society and its values rather than a medium of individual expression. So it's a problem when the prevailing trend is one of franchises particularly those of the globe trotters: Renzo, Rem, Zaha and Frank. It's exciting to bring high-powered architects in from the outside. [...] But in the long-run it's wiser to nurture local talent; instead of starchitects, locatects."
Locatecture: The Latest Architecture and News
In Defense of Locatecture: Why We Should Move Away From Globalized Models Of Architecture
https://www.archdaily.com/514718/in-defense-of-locatecture-why-we-should-move-away-from-globalized-models-of-architectureVanessa Quirk