With the aim of generating an architecture that incubates the wellbeing, self-realization, and fulfillment of its inhabitants to become the best version of themselves, CEBRA has launched an ambitious Research and Development Program (R&D) called WISE (Work, Innovation, Space and Education).
As explained by its creators, the purpose of WISE is "to bridge the ongoing and rapid change in the sectors of workspace and education to inform the design of buildings that stimulate learning and innovation. We are connecting ideas of the foremost thinkers of education and entrepreneurship, research and studies in sensory stimuli, cognitive psychology, and behaviorism with architecture."
We spoke with Carsten Primdahl, founding partner of CEBRA, and Klaudio Muca, R&D Architect at CEBRA, to better understand the approach and expected results of the program.