This article by Pedro Gadanho was originally published in Homeland: News From Portugal, the project created for Portugal's national representation at the 2014 Venice Biennale.
Nobody doubts that, in large measures, 20th century modernity has been brought to one’s living room by the media. Sure, toasters and mass-produced carpets have offered a sense of domestic modernity fostered by ever-more accessible technologies. But newspapers, the radio, and TV sets have delivered the sense that one was immersed in the long revolution happening outside. Drawing from popular media, Martha Rosler’s “House Beautiful: Bringing the War Home” series (1967-1972) gave this idea a poignant visual expression. If newspapers carried home modernity’s many conflicts and tensions, life-style magazines completed the picture with alluring visions of how to make yourself and your environment become “modern.”
