The Government of Mexico City, UNESCO and Airbnb announced an alliance "to position the city as the capital of creative tourism and remote workers in Latin America". The announcement was made known through the Mexico City Government's social networks and Airbnb's news section. However, on August 9th, 2021, UNESCO unveiled the strategy with the intention of "contributing to the reactivation of tourism in a responsible and sustainable way in Mexico, and extending the benefits of cultural and creative tourism to more communities, Airbnb will promote, with the accompaniment of the United Nations Educational, Scientific and Cultural Organization ("UNESCO"), destinations and experiences outside the traditional tourist circuit."