As the AI fervor continues to reshape how people see the world, 2025 looms as yet another year in the march toward technological advancement. While some worry about the dominance of technology in society, architects are shifting their attention to the foundations of a digital future: data centers. The design of data centers challenges designers to reconcile the demands of technological functionality with the principles of architectural excellence. As the dependence on cloud computing, IoT ecosystems, and big data analytics deepens, data center architecture demands more attention. As data consumption skyrockets, data center consumption rates match the demand. These structures were once relegated to nondescript industrial zones, but are now becoming integral components of urban and suburban environments. While some community members are upset about the encroachment of data centers in their localities, others see them as indicators of economic development.
Gensler: The Latest Architecture and News
NEOM Announces Design and Engineering Partnership for THE LINE with DMAA, Gensler, and Mott MacDonald
NEOM has announced the appointment of new partners to advance the city planning, design, and engineering for the initial phase of THE LINE, a core component of its region in northwest Saudi Arabia. The collaboration brings together Delugan Meissl Associate Architects (DMAA), Gensler, and Mott MacDonald, who will work alongside THE LINE's design and development teams to shape the urban landscape, offering expertise in urban design, planning consultancy, and infrastructure development.
The Repositioning of Office Buildings: Creating Amenity-Rich Experiences in the Post-Pandemic U.S.
The office building typology emerged from the need to unite thousands of people within a relatively strict working environment. In major cities, these structures clustered into Central Business Districts (CBDs), which became dedicated neighborhoods accommodating commerce and businesses. However, the COVID-19 pandemic disrupted this model, leading to the rise of remote and hybrid work. Now, nearly four years later, occupancy rates in these urban centers remain lower than pre-pandemic levels, signaling a long-term shift in the work environment. To address this challenge, developers have been increasingly looking into “repositioning” their projects, seeking to redefine their image by adapting them to contemporary demands. This typology considers the surrounding urban fabric, aiming to expand the building’s use beyond its original purpose and attract people back to the CBDs.
A Vertical Neighborhood in China and a Science Center in New York: 8 Unbuilt Projects by Established Firms
Exploring unbuilt architectural projects by established firms offers a glimpse into the forefront of design innovation and future-thinking concepts. In fact, studying up-and-coming projects provides an opportunity to get ahead of emerging trends and envision the future of the built environment, fostering dialogue around new ideas. With the looming climate crisis in a post-COVID world, this week’s selection of unbuilt projects submitted to the ArchDaily community showcases the scale of problem-solving through city-making and contextual spatial activations.
Whether it’s a vertical neighborhood in Kunming, a life science facility in Manhattan, or a cultural center in Veneria Reale, these unbuilt projects capture the diverse spectrum of architectural visionaries’ progression. Each of these proposals represents a unique narrative, whether seeking to redefine residential living or revitalize urban space. Through these projects, architects can offer the environment a glimpse into the transformative potential of design when used in a problem-solving capacity.
Reimagining Work Culture: Google Unveils New York Headquarters at Renovated St. John’s Terminal
Google’s newest headquarters in New York, situated within the St. John’s Terminal, will open its doors on February 26th, marking a milestone for the company’s presence in the city. Designed by COOKFOX Architects, in collaboration with Gensler, the headquarters is constructed atop the original 1930s rail terminal and adapted to become a vibrant hub for over 14,000 Googlers. The terminal, formerly the endpoint of the iconic High Light, now serves as a testament to the company’s innovative approach, rapid growth, and lifelong commitment to New York.
Gensler and Moody Nolan Reveal Ohio's New Airport Terminal
As the fastest-growing metropolitan city in the Midwest region, Columbus is situated amidst Central Ohio’s exciting blend of infrastructure and natural landscape. Columbus and its surroundings are currently undergoing a significant phase of cultural expansion and anticipate a population surpassing 3 million by 2050. In collaboration with Columbus-based Moody Nolan, Gensler has just revealed their design for the new terminal at John Glenn Columbus International Airport in Ohio, a facility to grow the city and support it in reaching these goals of expansion.
Cultivating “A Certain Warmth” Inside 550 Madison, One of Manhattan’s Quirkiest Towers
550 Madison Avenue (née the AT&T Building, more recently Sony Plaza) is among the more recognizable figures on New York’s skyline. Designed by architect-provocateur Philip Johnson, the 37-story skyscraper stands out thanks to its curious headgear: a classical pediment broken by a circular notch, inviting frequent comparisons to the top of a Chippendale grandfather clock. A singular, if largely inoffensive presence on today’s icon-heavy streetscape, the design was positively shocking on its debut in 1979, when Johnson himself appeared on the cover of Time holding a model of the project, then still four years from completion. The image heralded the arrival of something new in American architecture: the fading of the flat-crowned Modernist towers of the midcentury and the onset of the Postmodernist wave.
Can Local Architecture Help Cure the Ills of Globalism?
The global pause of the COVID pandemic has provided an opportunity to assess present-day globalism and the architecture that has emerged alongside it. Stemming back to the broad expansion of free trade in the 90s at the end of the Cold War, globalism’s cultural promise was simple and aspirational: integrating markets globally would increase the interaction between and learning of different cultures. By normalizing such experiences in our daily lives, we would become global citizens liberated from our previous prejudices–all well-intentioned objectives.
Gensler Unveils Massive Redevelopment Scheme of Cleveland's Historic Avon Lake Power Plant
Gensler, in partnership with Avon Lake Environmental Redevelopment Group (ALERG), City of Avon Lake, and Avison Young, have presented initial redevelopment plans for the environmental remediation and sustainable redevelopment of the historic Avon Lake Generating Station in Avon Lake, Ohio. The redevelopment scheme will serve as an opportunity to reframe the former coal-fired powerplant site into a regional attraction while restoring the lakefront ecosystem.
Gensler, Perkins & Will, and HDR Ranked as Top U.S. Architecture Firms in 2022.
Architectural Record has unveiled its list of Top 300 U.S. Architecture Firms of 2022, ranked by revenue for architectural services performed in 2021. Gensler, Perkins&Will, and HDR continued a three-year streak leading the annual ranking of the top 300 American architecture firms, joined by AECOM, which saw one of the largest reported increases in architecture revenue, rising from eighth to fourth place.