Fondazione Prada: The Latest Architecture and News

For the Fall/Winter Prada 2024 menswear show, AMO has designed a space that draws inspiration from two contrasting elements of modern life: office interiors and the natural landscape. Transforming yet again the space of the Deposito Hall at Foundation Prada in Milano, the designers have chosen to create a contrasting image of seemingly opposite elements: rows of office chairs illuminated by the white glow of LED lights, standing over a pastoral landscape with meandering creaks and ample foliage. The design aims to highlight this separation between natural instincts and the typical environment of modern life.

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In 2018, OMA opened the Fondazione Prada in Milan, Italy, housed within a former gin distillery established in 1910. The project which includes a statement facade cladded in 24-carat gold leaf and camouflaged mirrors, comprises the renovation of seven buildings in the Largo Isarco industrial complex on Milan’s southern outskirts, making the foundation neither a preservation project nor a new architecture. Recently, photographer Bahaa Ghoussainy captured the infamous structure in his new architectural photo series.

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Architecture and fashion share an interesting interplay in the formation of cultural expressions and identities. Both disciplines can become vehicles for creativity at different levels. Architecture is often described as the “third skin” of humans, while clothes represent the second skin, highlighting somewhat similar functionality of protecting the body while also allowing for self-expression and individuality.

The relationship between architecture and fashion can also be seen in the shared design principles, such as form, proportion, human scale, and materiality. More than a simple background for runway shows, architecture can contribute to setting the atmosphere, becoming a source of inspiration, and orienting the movement through space. Collaborations between architects and fashion houses, such as the renowned partnership between OMA/AMO and Prada, further blur the boundaries between the two disciplines, demonstrating the myriad of interconnections between the two creative fields.

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Continuing its long-lasting collaboration with Prada, OMA’S research and design branch AMO created a cinematic scenography for the brand’s 2022 Fall Winter Menswear show. Yellow carpeting envelops the hall of Deposito at Fondazione Prada, reimagined as a theatrical setting with olive-green theatre chairs and stage lighting. In juxtaposition, sci-fi looking metal-clad tunnels bathed in neon lights emphasize “the uncanny relationship between the theatrical and technological atmospheres”.

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As part of Art Basel in Miami Beach, a modern and contemporary art fair that highlights galleries and the newest developments in the visual arts, Carsten Höller created an installation piece for the Fondazione Prada. The installation, “The Prada Double Club Miami” is only open for a few days as part of Art Basel and is a fully-functioning nightclub.

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