In Tokyo's bustling Ginza district, where tradition and modernity converge, the Maison Hermès emerges as a luminous architectural icon. Designed by Renzo Piano Building Workshop and completed in 2001, the 15-story structure serves as the Japanese headquarters of Hermès, the renowned French luxury brand celebrated for its craftsmanship and timeless elegance. Beyond its function as a commercial hub, the building encapsulates Hermès' ethos, transforming its urban site into a dialogue between light, materiality, and context.
This June, the Roppongi Museum in Tokyo is hosting an exhibition titled "Miss Dior: Stories of a Miss." Designed by OMA/Shohei Shigematsu, the display presents the 78-year legacy of the renowned Miss Dior perfume, which was launched alongside Dior's revolutionary "The New Look" in 1946. Organized as a journey through seven rooms, the exhibition design features not only the perfume and related memorabilia but also explores the various inspirations and collaborations that have shaped its cultural significance.
Beyond serving as mere backdrops for fashion shows, architecture often influences fashion collections, contributing spatially to their storytelling, offering material inspiration, and showcasing the connection between structure and shape. As both disciplines revolve around form, structure, and the human experience, architecture, and fashion share a strong connection, one often explored by creators in both fields. From meticulous tailoring and structural designs that mimic architectural lines, contours, and volumes, to architecture taking cues from how fashion works with the human shape, this interplay can create multidimensional experiences for the enthusiasts of both high fashion and architecture.
For the Fall/Winter Prada 2024 menswear show, AMO has designed a space that draws inspiration from two contrasting elements of modern life: office interiors and the natural landscape. Transforming yet again the space of the Deposito Hall at Foundation Prada in Milano, the designers have chosen to create a contrasting image of seemingly opposite elements: rows of office chairs illuminated by the white glow of LED lights, standing over a pastoral landscape with meandering creaks and ample foliage. The design aims to highlight this separation between natural instincts and the typical environment of modern life.
In 2018, OMA opened the Fondazione Prada in Milan, Italy, housed within a former gin distillery established in 1910. The project which includes a statement facade cladded in 24-carat gold leaf and camouflaged mirrors, comprises the renovation of seven buildings in the Largo Isarco industrial complex on Milan’s southern outskirts, making the foundation neither a preservation project nor a new architecture. Recently, photographer Bahaa Ghoussainy captured the infamous structure in his new architectural photo series.
Pantone 219C, or Barbie Pink, is a vibrant and bright magenta pink shade synonymous with the Barbie brand. Since the inception of the Barbie doll in 1959 by a company named Mattel, the doll has slowly trademarked this specific shade of pink. As Barbie’s popularity grew, the global association with the color pink did, too. From pink accessories, pink houses, pink haircuts, and pink packaging, there is no Barbie without pink. Moreover, as the doll became a popular cultural icon, her iconic shade of pink started to influence various industries beyond just toy manufacturing, including fashion, beauty, and interior design.
Saint Laurent Men’s Summer 24 at Mies van der Rohe’s Neue Nationalgalerie. Image Courtesy of Saint Laurent
Architecture and fashion share an interesting interplay in the formation of cultural expressions and identities. Both disciplines can become vehicles for creativity at different levels. Architecture is often described as the “third skin” of humans, while clothes represent the second skin, highlighting somewhat similar functionality of protecting the body while also allowing for self-expression and individuality.
The relationship between architecture and fashion can also be seen in the shared design principles, such as form, proportion, human scale, and materiality. More than a simple background for runway shows, architecture can contribute to setting the atmosphere, becoming a source of inspiration, and orienting the movement through space. Collaborations between architects and fashion houses, such as the renowned partnership between OMA/AMO and Prada, further blur the boundaries between the two disciplines, demonstrating the myriad of interconnections between the two creative fields.
Architect Tadao Ando has been commissioned to design this year’s Costume Institute exhibition highlighting the work of Karl Lagerfeld. The opening of the exhibition titled “Karl Lagerfeld: A Line of Beauty” was marked by the world-renown Met Gala, a fundraising event attended by celebrities and personalities perceived to be culturally relevant in the fashion scene. Perceived as a thematic and conceptual essay on Lagerfeld’s work, rather than a traditional retrospective, the exhibition aims to illustrate the designer’s method of creative expression and its significance in the industry.
The term ‘Architect’ can be open to interpretation much like the reverence of an Artist. However, the universally recognized definition of the role is regarded as one who designs and plans buildings, a key member in terms of building construction. Architecture as a profession presents itself as a very diverse occupation. As an Art and Science in every sense, it offers insight into a vast range of subjects that can be applied to a range of different ventures.
Often Architecture students are offered with such a rigid path, constrained with these short-sighted ideas that an Architect must follow a particular direction to flourish in the field. When in fact it is interesting to note the vast opportunities that arise when given opportunity to diversify. Here are the Architects that have branched out and become successful fashion designers …
Architecture education is not only about learning how to design and construct buildings but it gives a whole new perspective on our built environment and on how design can contribute to create quality spaces and experiences. Moreover, a big percentage of this design thinking can be used by professional architects as a resource to create other spatial configurations that vary from the traditional building, opening up to a diverse world of possibilities in terms of spatiality and materials.
Continuing its long-lasting collaboration with Prada, OMA’S research and design branch AMO created a cinematic scenography for the brand’s 2022 Fall Winter Menswear show. Yellow carpeting envelops the hall of Deposito at Fondazione Prada, reimagined as a theatrical setting with olive-green theatre chairs and stage lighting. In juxtaposition, sci-fi looking metal-clad tunnels bathed in neon lights emphasize “the uncanny relationship between the theatrical and technological atmospheres”.
Courtesy of KARL LAGERFELD, Sierra Blanca Estates and One Atelier
During the past couple of years, luxury and fashion brands began venturing into architecture. Some built museums, foundations, and cultural organizations while others shaped residential structures that translated their identity into space. Following this same concept, KARL LAGERFELD, along with Spanish Developer Sierra Blanca Estates and the Design and Branding Firm The One Atelier, have developed the fashion house’s first “luxury architectural project”, the Karl Lagerfeld Villas in Marbella, Spain. Designed by The One Atelier, of which Andrea Boschetti is Head of Design, the project has low carbon impact, aligned with the brand’s commitment to the Fashion Pact - a global sustainability initiative that seeks to transform the fashion industry through objectives in climate, biodiversity, and ocean protection.
Asking what is “luxury architecture” and questioning why fashion brands are expanding into architecture, ArchDaily met with Andrea Boschetti to further understand the architect and urban planner’s take on the subject.
Chilean architect Smiljan Radic has designed and installed a perfectly transparent dome for Alexander McQueen's Spring / Summer 2022 fashion show earlier this week in London.
Designed by award-winning architect Rudy Ricciotti, the designer of the MuCEM in Marseille, the Jean-Boutin Stadium in Paris, and the Islamic Arts Exhibition in the Louvre Museum, the Manufacture de la Mode reintroduces Chanel's intricate craftsmanship in an architectural and urban context. Architectural photographer Simon Garcia uncovers the newly-inaugurated fashion community in a series of photographs.
Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments. The general theme of the design centers sensory stimulation. Like the designs presented, the materials used and their distribution throughout the space speak of a more intimate connection with our surroundings, reminding us that fashion and architecture are more than just a functional container; they are an opportunity to actively excite and provoke our senses.
What do Tom Ford, Raf Simons, Pierre Balmain, Pierre Cardin, Gianni Versace and Virgil Abloh all have in common? Before kickstarting a flourishing career in fashion, each of these individuals enrolled to study architecture or industrial design. Architects like Zaha Hadid and Rem Koolhaas have repeatedly collaborated with fashion houses and imparted their quirky vision to develop an experimental and bespoke range of products.
It is unsurprising that architects – artists who obsess over scale, shape and proportion in their work – tend to apply the same tenets to their personal style; while many fashion designers have cited architecture
The purpose of architectural photography is to show a design in the best possible way, with the artform often characterized by perspective correction and atmospheric lighting. However, few architectural photographers have experimented with other artistic disciplines. Miguel de Guzmán, Paul Vu and Jules Couartou are among those who have challenged the limits of this form of photography, generating an interesting crossover between architecture photography, fashion and performances. In their images, the relationship between space and the user is shown through a scene designed to register an effect on the viewer. The results are images which are full of creativity.
Greek architect Viktoria Lytra has created a set of images exploring the relationship and interaction between architecture and fashion. FormFollowsFashion investigates the common purpose of architecture fashion, to create shelter for the human body, placing aesthetic as a common factor in novel approaches to the design of clothes and buildings.
Lytra’s series features various movements and styles, such as minimalism, deconstructivism, and postmodernism, playing on common geometric characteristics such as folks, pleats, curves, prints, and twists.
https://www.archdaily.com/902370/does-form-follow-fashion-viktoria-lytras-montages-keep-iconic-architecture-in-vogueNiall Patrick Walsh
