Amsterdam's Rijksmuseum, which was comprehensively restored and reimagined by Spanish practice Cruz y Ortiz over the course of a decade, has been named as the 2015 European Museum of the Year (EMYA) by the European Museum Forum. Lauded by the jury as "a great museum, at the height of its powers, providing a rich experience to the public, and a socially aware outreach programme for visitors of all ages," its success has also been in the museum's "ambition to 'reach every child in the Netherlands by the age of twelve'" - an aspiration which has been praised as "notable, impressive and achievable." The coveted award has previously gone to Zaha Hadid Architects' Riverside Museum in Glasgow in 2013.