Decarbonization of the building sector is no longer a choice but a necessity. As nations strive to curb their greenhouse gas emissions by 2050, it is increasingly clear that current building standards do not go far enough to drive tangible change. Achieving climate goals requires economies to advocate measures that drive carbon neutrality while managing associated costs effectively. How would net-zero performance strategies impact building costs?
The American Institute of Architects has elected Evelyn Lee as the 2025 President-elect. During the AIA annual meeting, Lee has been selected to take the position of 2024 First VP President-Elect, and afterward to become president in 2025. AIA has also elected Heather Philip-O'Neal to serve as Treasurer between 2024-2025, and Latoya N. Kamdang as the elected At-large Director.
Evelyn Lee is the Global Head of Workplace Strategy and Innovation at Slack Technologies, Founder of the Practice of Architecture, and Co-Host of the Podcast Practice Disrupted. She is also a member of the National Organization of Minority Architects (NOMA). From 2020 to 2021, she served as the first female Treasurer to the AIA National Board. She is also widely published, having managed a monthly column for Contract magazine, in addition to various other online publications, where she developed recurring content on the business of architecture. Additionally, Evelyn Lee has been featured as a speaker, panelist, and moderator at national design and architecture conferences, including AIA National Convention, Dwell on Design, and Women in Green.
Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.
In our experience at Archmark branding and rebranding architecture firms, construction companies, and home service providers over the past ten years, we have developed a strategic process that makes branding easier than expected and reveals surprising results. In this article, we share the same steps we take with our clients so you apply them to your own branding efforts.
I've been designing websites since 1997, and in that time, websites have changed quite a bit. With all the changes over the years, it's no surprise that I often find some firm owners don't understand how architecture website design really works. While you might know a bad website when you see one, you might not understand what makes a good site work. This article will change that.
Architect business development can be very challenging. It's not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, “That's the way we've always done things.” At Archmark, we've helped more than 2,000 architects, in speaking with many firm owners, we've come to understand the struggles of running a successful architecture and design firm.
For example, you may be struggling with one or more of the following issues: Taking on “bad fit” projects because you have to pay the bills, Struggling to find new clients because you don't have a marketing system, Feeling pressure to reduce your fees because clients don't understand or value what you do, Getting pigeon-holed into the same type or level of projects due to a limited referral network, Anxiety about your future due to relying on a small number of large project sources.
If you’re looking to grow your architecture firm and take it to the next level, it may be time to consider some new ideas to mix into your business development process. So, what do you do? Where do you start?
Architecture is, by vocation, a subjective matter where typically commission decisions are made on design style and ethos. There is rarely a wrong or right solution. Therefore it is important to have a strong understanding of your company values before submitting for projects. At Simone de Gale Architects, work is won through a number of procurement routes and offering a range of services for potential clients. I interviewed Simone to find out more about her client acquisition efforts and business development, as he runs a smaller but very successful practice in one of the most desirable parts of London- Belgravia. Simone will also speak about this particular topic at Disrupt Symposium taking place this spring 1-5th May 19:00 CET virtually. You can purchase your early bird tickets by visiting the event website
What is success to you might be different to how the architecture industry views success.
One thing is certain: Everyone wants and deserves more. And to have more, you have to learn how.
I am not here to discuss philosophical concepts behind our drive as architects to be better or have more. I am here to promote a better life for architects. More recognition, more clients, more awards, more money.
Maybe you are happy where you are, maybe you struggle, but either way all of us could benefit from knowing what to do to improve the state of our careers.
'Innovation' and 'design thinking' could possibly be two of the most extensively-used phrases both online and offline during the past decade. To respond to the global need of "changing the status quo", established companies, start-ups, and even universities have used this framework to generate novel ways of solving problems and create new products, taking into account their desirability, feasibility, and viability. And with that, a new archetype was conceived: the design thinker, someone who has the creative toolkit to generate something disruptive. So what is the meaning behind design thinking and what is its relationship with architecture?
When the 2008 Great Recession destroyed advertising revenue for all of publishing and limited the cash that architects had for PR and photographers, the established way of promoting architects and architecture was brutally compromised. That same moment saw the instant availability of smartphones, with insanely good cameras, huge memory, and soon 5G transmission. Those technological revolutions turned graphic duffers into artists. Anyone can now photo, video, and narrate any perception anywhere, instantly, free - and share universally. The cliché of saying that the internet “everything changed” is true in how the world sees architecture.
This one-two punch of fiscal devastation and technological revolution has realized a New Practice; the Self-Promoting Architect, independent of the Machine of Defining Cool in architecture.
Madame Architect, the platform dedicated to the built environment and to the empowerment, advancement, and visibility of the women who work in it, has just reached a milestone, publishing over 250 interviews with the females who shape our world. “Designed to break the architect’s mold”, the website was founded 3 years ago by Julia Gamolina, an architect that shaped her own path in the field, becoming Director of Strategy at Trahan Architects, focusing on the business, its development, growth, and evolution.
Archdaily's Christele Harrouk had the chance to speak to Julia Gamolina, Founder, Editor-in-Chief of Madame Architect, and one of Professional Women in Construction's "20 Under 40", to discuss her career choices, the online magazine, the business of architecture and communication.
Despite the emergence of collective and interdisciplinary practices, architectural entrepreneurship remains a vague discipline. As academic institutes focus on cultivating students' hard skills during their undergraduate years, their soft skills are often overlooked, left to be acquired or strengthened during their work experience. Stepping into the "real world", fresh graduates who decide to venture into their professional journey as freelancers or in start-ups, often find themselves overwhelmed with questions; 'How do I convince the client? Am I communicating my concept properly to the contractors? Am I charging the client enough? Why is the project not being executed like I designed it? Why is this project taking a lot more time than I intended it to? How can I run a successful business if I've never taken a business course in architecture school?'
