Business: The Latest Architecture and News

As an industry populated by creators, the business of design is continually reconsidered and reshaped by processes of reinvention and experimentation. Rarely content with yesterday’s innovations in anything from modeling software to building materials, architects naturally look for strategic ways to gain maximum advantage in both building and business. Taking just such a creative approach to the challenge of improving athletic venues within the stringent time frame of a team’s offseason, the dominant Kansas City-based sports architecture firm Populous recently launched a standalone service that employs the efficiency advantages of a design-build firm to simplify and expand the process of implementing stadium upgrades without any disruption to the fan experience.

+ 4

Architecture's reliance on digital tools is rapidly advancing. Building Information Modeling (BIM) and augmented and virtual reality are quickly becoming the industry standard, along with more and more design businesses putting more effort and money into creating a stronger online presence. Because of this recent shift in focus, many firms have also begun experimenting with digital marketing strategies.

Content creation is at the heart of any successful online business, so what does that look like in the field of architecture? These 4 examples of content could help you begin to monetize your designs and/or practice online. By no means are these 4 examples the only means to grow a design business, but all 4 take advantage of the present trajectory of architectural practice, leveraging the possibilities of an increasingly digital world.

The way we consume long-form content has transformed drastically in recent years. More and more parts of our everyday lives are now transitioning to new digital mediums to save us time.

If you are the type of person who enjoys plugging into a good hard rock or soft jazz playlist while hammering out those 10 sheets of section details, why not simultaneously gain some knowledge about self-motivation or the latest business tactics? These 6 audiobooks could be just what you need to hear to fuel your inner entrepreneur.

We live in a world that spends more time online than outside. And as architects and designers, we invest in creating a more engaging world by means of enhancing life through our buildings. However, through a perhaps unique form of tunnel vision, we are missing an incredible opportunity to leverage alternative mediums to impact more people through our design businesses.

Here are 5 ways to utilize your creativity to produce unique content that will help enhance your impact on the world of design, and in turn, push you and your design business forward:

When you’re talking about a total of 151 million Americans, it’s tricky to make sweeping but accurate generalizations. And yet, that’s how many Americans fit into just two widely-recognized demographic groups: Baby Boomers, the 75 million people born between 1946 and 1964 and Millennials, the 76 million who came along between 1981 and 1997. Just as we can tell an LP record from an iPod, we’ve likely recognized common differences between Boomers and Millennials: How they typically work, communicate, balance job tasks and personal life, and what they expect for mentoring and promotions.

How can Boomers and Millennials work together without driving each other nuts? We recently turned to two New York architects to discuss their experience, proposed solutions, and general observations. This discussion resonates far beyond the design industry as it is applicable to the workforce of today and has implications for the workplace of tomorrow.

Videos

The architecture profession is in a perpetual debate concerning the myriad issues that impact how we practice and how that work can and should impact the world around us. As the chair of the AIA’s Young Architects Forum, I am keenly aware of the problems facing the next generation of practice leaders: inefficient practice models that lead to overworked, underpaid, and highly unsatisfied staff. We hear repeatedly that a seismic shift in the way firms operate is necessary to successfully move the profession forward and retain talent.

In October, the AIA held their first ever Practice Innovation Lab, looking to develop new practice models to raise the value of architects and the services that they provide to their clients with the goal of sparking a new debate that could challenge the status quo in firm management.Ten teams of six were formed with the intent of creating 10 new innovative practice models which would be pitched, “Shark Tank” style, after a daylong hackathon. Attendees then voted on the best practice model for the People’s Choice Award. Among the 10 pitches, there were five major themes to come out of the Practice Innovation Lab, which are discussed in more detail below:

Even with tech like virtual reality, augmented reality, 3D printing, computational design and robotics already reshaping architecture practice, the design community is just scratching the surface of the potential of new technologies. Designers who recognize this and invest in building skills and expertise to maximize the use of these tools in the future will inherently become better architects, and position themselves for entirely new career paths as our profession evolves. It is a uniquely exciting moment for architecture to advance through innovative use of technology. Even just a decade ago, designers with interests in both architecture and technology were essentially required to pursue one or the other. Now, with architecture beginning to harness the power of cutting-edge technologies, these fields are no longer mutually exclusive. Rather than choose a preferred path, today’s architects are encouraged to embrace technology to become sought-out talent.

With much written about how technology is changing the way architects work and the products we can deliver to clients during a project’s lifecycle, there has been less focus on how technology is changing career opportunities in the profession. Architecture companies are now hiring roles that didn’t exist even three years ago. Here’s a look at five emerging career paths design technology will make possible in 2018 and the immediate future.

One of the rising conversations in the architecture world in recent years has been the issue of architects' salaries. But how much are you worth? When is it time to ask for that much-needed raise? Two key elements to successful salary negotiation are timing and asking for the right reasons.

First, what do you deserve? Raises are earned, but there is a certain amount of money you deserve. For US salary data, check the AIA Compensation Report, which is updated annually. If you live internationally, see if you can find a similar resource for your country or city. Unless you are performing below average (coming in late, not being productive, or worse, setting back the office’s productivity), you shouldn’t be making a below-average salary.

Once you have an equitable starting salary, how can you tell if you’ve earned a raise from there? You may have earned a raise if...