Branding: The Latest Architecture and News

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The Second Studio (formerly The Midnight Charette) is an explicit podcast about design, architecture, and the everyday. Hosted by Architects David Lee and Marina Bourderonnet, it features different creative professionals in unscripted conversations that allow for thoughtful takes and personal discussions.

A variety of subjects are covered with honesty and humor: some episodes are interviews, while others are tips for fellow designers, reviews of buildings and other projects, or casual explorations of everyday life and design. The Second Studio is also available on iTunes, Spotify, and YouTube.

This week David and Marina of FAME Architecture & Design are joined by Architect Jai Kumaran, founding partner of West of West to discuss his background; the influence his father’s work had on his career; attending architecture school; why he pursued a master’s degree; starting and growing an office; exploring project types; branding in architecture; and more!

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Spacon & X is a Copenhagen-based design and architecture studio that works to create spatial identity across different mediums. Their cross-disciplinary work boasts a fusion between traditionally separated fields, contributing to a holistic physical brand experience. Chosen by ArchDaily as part of our 2023 New Practices, the studio works with an explorative approach to architecture, design, event planning, and production.

The studio is run by three partners who each come from different backgrounds: Architecture, Fashion Design, and Scenographic Design. In an interview with Nikoline Dyrup Carlsen, Svend Jacob Pedersen, and Malene Hvidt, ArchDaily delves into their practice, exploring their distinct skill sets and their collaborative and exploratory work ethic. The interview also goes beyond the practice, discussing their unique methodology and commercial business development strategy. Housing 25 employees with various backgrounds, the studio includes architects, carpenters, building constructors, and craft makers and is dedicated to pushing the boundaries of design and architecture.

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Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.

In our experience at Archmark branding and rebranding architecture firms, construction companies, and home service providers over the past ten years, we have developed a strategic process that makes branding easier than expected and reveals surprising results. In this article, we share the same steps we take with our clients so you apply them to your own branding efforts.

The 1970’s were a dark time for New York City. While the economy was down, crime rates were at an all-time high. The negative public image also kept tourists away, driving the city into a financial crisis. To change perceptions about The Big Apple, the New York State Department for Economic Development approached advertising firm Wells Rich Greene to create an inviting marketing operation. After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves.

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Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they’re also very much populated by the imaginations of people across the globe. What is it like to be in these places?

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Fosun Group hired Woods Bagot to transform commercial planning of Dahua, an 82-year-old historic textile mill, into China’s next retail and entertainment district. Located in Xi’an’s urban center, the site sits next to Daming Palace, the Tang Dynasty’s royal residence and a national heritage site which attracts thousands of tourists each year.

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Videos

Don’t miss this opportunity to showcase your design ideas and win cash prizes!

Design Capital 21 is an interior design competition for a new integrated mall. The integrated mall intends to adopt as its conceptual design this theme: the world’s famous capital cities from the five continents. Each floor must be representative of the continent by bringing to life the characteristics and identities of its capital cities.