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Billboards: The Latest Architecture and News

Digital Art and Architecture: Beyond Billboards and Spheres

November 15, 2023

In July, Las Vegas unveiled an extravagant spectacle - a colossal LED-wrapped spherical structure, standing 366 feet tall and 516 feet wide. This entertainment event venue instantly captured the public's gaze, becoming a local landmark and attracting global attention through extensive news coverage. Similar spherical concepts have been proposed in London and at a smaller scale in Los Angeles. These massive display structures open up questions about facades as digital canvases. What role can architecture take as an urban canvas other than as a billboard? And what are different ways for architecture to engage the public through digital art besides gigantic LED spheres?

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Sunset Strip Billboard Competition Finalists Include Zaha Hadid and Gensler

June 14, 2016

The visual identity of West Hollywood’s Sunset Strip has been synonymous with billboard advertising since the 1960s. Over time, different eras have been displayed through the advertising; from the rock bands and cigarette brands of the 60s and 70s, to the highly commercialised signage of today. As part of an initiative to probe the value of this signage as both an identifier and a valuable public asset, The City of West Hollywood (WeHo) launched The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition.

The competition sought a multi-dimensional, kinetic billboard “spectacular,” and attracted firms from advertising, marketing, design, architecture and engineering backgrounds. A pool of nine entrants has been narrowed down to four finalists: JCDecaux/Zaha Hadid Project Management Limited; Orange Barrel Media/Tom Wiscombe Architecture/MoC; Outfront Media/Gensler/MAK; and TAIT Towers Inc. Following public presentations in May, the proposals are now visible to the public before the jury make their recommendation later this month.