The field of architecture and design is a dynamic one, often managing large-scale investments and involving a wide array of professionals. It stands to reason that, in this type of environment, success is not simply defined by just the quality of the completed structures, but also by the internal ability of architecture firms to effectively manage their business operations. For architects and designers, measuring performance goes beyond financial metrics; it encompasses a diverse range of factors that reflect the firm's efficiency, creativity, and impact within the industry.
Several key metrics can be measured, from financial goals to client relationship management, innovation, influence, and professional development, all helping architects and designers gauge their performance from different perspectives. As the famous saying goes, “What gets measured gets managed.” To help in this effort, Monograph's 2024 Architecture Business Benchmarks Report offers a thorough examination of five key metrics.
In today’s globalised, ever-evolving world, the architectural field continues to re-invent itself. Innovation has seen the emergence of new building technologies and new methods of communicating with clients, however, in some ways, a large majority of the architecture industry is still outdated – architects relying on client fees received from projects to run their architecture firms. Perhaps as a consequence of the emergence of start-ups in the technology sector, and the increased competitiveness of the global economy, architects have more recently chosen not to confine themselves to within the world of architecture and use their unique skill-sets and abilities in entrepreneurial ways.
Winner project: Riqualificazione architettonica e funzionale del Capannone 18 nell’area Ex “Officine Reggiane”. Image Courtesy of Dedalo Minosse
The International Award for the Commission of Architecture “Dedalo Minosse” promoted the Italian association for professional Architects returns after three years on hold, to tribute worldwide architects. Firms like ODDO architects, Ryuichi Ashizawa, and The Kresge Foundation - Detroit are some of the winners for their promotion and contribution to the discipline. The Anniversary is also de 12th edition of the Dedalo Prize, which will be held From September 16 to October 2, 2022, in Vicenza, Italy. The event will host forums and workshops about and around the city, opening with the spectacular award ceremony at the iconic Teatro Olimpico, and continuing with a Multimedia exhibition at the Basilica Palladiana.
In preparation for the Disrupt Symposium, as the conference launch planned for the 1st of May approaches I sat down with Krista Kim a contemporary artist and founder of the Techism movement, whose work explores the concept of digital consciousness. Her interest in digital technology and it’s revolutionary effects on human perception, media, social structures, and communication have led her to work in both digital and physical realms.
All businesses, large or small, have faced unprecedented challenges in the last couple of years – but one of the positive outcomes of the global pandemic is the notion that work can be done wherever you are in the world. And while work has changed, expectations have not. Teams need to work with the same speed, efficiency and security as when they were all within the same four walls. It’s now up to IT to rise to this challenge with the right solutions to meet the new demands of the hybrid workforce. Remote working – and remote collaboration – is here to stay.
After the first years of launching their architectural practice, Ben van Berkel and Caroline Bos renamed their practice to UNStudio. Short for United Network Studio, the change of name stands symbolic to the knowledge based, networked nature of the firm, which has grown to expand to 6 offices worldwide today.
Snøhetta was founded on the United Nations 1987 Brundtland Commission’s three main pillars of sustainable development: economic growth, environmental protection, and social equality. Their highly value and purpose-driven operations has since then expanded to 330 employees in 7 studios all over the world, from hometown Oslo to Adelaide, HongKong, Paris and Innsbrück, as well as their sister studios in New York and San Fransisco.
As the second-largest architecture firm in the world, Perkins&Will, has a responsibility to put people at the center of their design practice as they impact millions of hours of human experience. The focus on sustainability, health and justice are a shared goal for design professionals.
Recruitment and talent retention is the number one most challenging issue for architecture firms, so in order to attract good talent that doesn't only fit your brand but also elevates it overtime, you have to invest in marketing efforts, sometimes thinking out of the box.
What is the purpose of strategic planning? Why should we care as practice owners and what is the function of this effort? Perhaps we can begin to answer this question by defining strategy. Put simply, strategy is a set of goal-directed actions a company can take to gain and sustain a competitive advantage. A competitive advantage, however, is always relative. It defines the best way for a firm to create value for its internal and external stakeholders. Relativity is important. In the practice, profession, and business of Architecture, there are no absolute advantages. To paraphrase Simon Sinek: “Business is an infinite game in which the competitive landscape is always in flux.”
As the world of Architecture finds itself on the edge over the recent Metaverse and NFT hype, Zaha Hadid Architects is at the forefront of innovation showing us exactly how to utilize Web 3 and its socio-economic opportunities for architects, globally.
The topic has become especially relevant at the beginning of this year, with more and more platforms publishing about it. All the recent hype forces us to evaluate our role as architects and whether or not we want to consider servicing the digital realm.
After my recent interview with Gensler’s Director Harry Ibbs on Leveraging Technological Advancements to Bring Workers Back to Office I decided to cover the topic of a post-covid practice workplace culture from a completely different angle. In search of a more intimate approach, I looked into AL_A, a RIBA 2009 Stirling Prize-winning studio founded by Amanda Levete with directors Ho-Yin Ng, Alice Dietsch and Maximiliano Arrocet. The diversity of the leadership team and their 30+ person workforce brings a richness of thinking and possibility that’s played out in their culture, practice and through their designs.
Well managed firm finances can be a raise to glory but if you fail at keeping them under control they quickly turn into a silent assassin. Why? Because, since as architects we don’t get much business education in school one of the common downfalls prove to be mismanaged finances.
Architecture education was never designed to prepare you for the entrepreneurial side of running a practice. In the minds of the creators that constructed the system which stands for what you now know to be the path to getting licensed, you were never meant to start a business in architecture prematurely. There is a code, a set of rules that drives you to obey and follow a one-sided vision of success.
Office repositioning is one of the biggest struggles global businesses face today. This stands true for both: architecture businesses and the clients you’re servicing with your design solutions. In the last 18 months there have been enormous transformations within the AEC industry and arguably across most industries, many of which have influenced and shaped business decisions made during the pandemic. You could say the pandemic has only sought to accelerate some of the transformation we had started to see. The biggest and most notable is in the area of communication and connectivity. Staying connected and providing employees with the tools and platforms they need to collaborate, innovate and stay productive has been at the forefront for all companies.
Roundtable discussion along with Safdie Architects, Zweig Group, and WallaceLiu moderated by Sara Kolata, on How to run a successful architecture firm.
ImageJewel Changi Airport by Safdie Architects. Image Courtesy of Jewel Changi Airport
Safdie Architects is a research-oriented architecture and urban design studio active in a wide variety of project types, scales, and sectors. Safdie Architects’ global practice is directed from its headquarters in Boston, Massachusetts, with satellite offices in Jerusalem, Shanghai, and Singapore. Projects are designed, managed, and executed by a global team that hovers around 65 people! The practice is organized as a partnership and operates in the model of an intimate design studio environment. The firm's partners – many of whom joined Safdie shortly after graduation – have been working together for decades.
The talk "How to Win Work" - Business Development for Architects, is hosted by Sara Kolata with the following guests: UNStudio's director Filippo Francesco Lodi, London practice owner Simone de Gale, author of "The Business of Architecture" book and practice owner, Kathy Denise Dixon and Jeronimo Van Schendel of the IE School of Architecture and Design. All four experts are speakers at Disrupt Symposium, taking place 1-5th May 2022, online. https://www.disruptsymposium.com/
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