Apple Store at Stanford Shopping Center in Palo Alto, California. Image Courtesy of Wall St Cheat Sheet
Bohlin Cywinski Jackson, the architectural firm behind Apple's iconic 5th Avenue store, has returned to the tech brand to design their latest store in Palo Alto, California.
Although the new store maintains the glass storefront typical of Apple, the new store - which will be the prototype for stores opening next year in Portland, Oregon and Aix-en-Provence, France - distinctively features a "floating" roof design as well as a stone wall that hides half the store.
The store's opening may be in preparation for the increase in sales that will follow the unveiling of two new iphone models (today, purportedly).
More info on the new Apple store design, after the break...
Foster + Partners' revised design for the new SF Apple Store.. Image Courtesy of Apple
Earlier this summer we reviewed plans for a new Foster + Partners-designed Apple Store in the heart of San Francisco which received a considerable amount of backlash for its accused ubiquitous design that disregarded the city's historic Ruth Asawa Fountain. Since, Apple has decided to respond to the complaints and Foster + Partners have just released images of the revised design that preserves the fountain.
Rendering of the proposed Apple Store in Union Square
This past May, Apple filed plans to close its existing flagship retail store at 1 Stockton Street in San Francisco and move it three blocks north to one of the city's most popular spots: Union Square. This plan was met with enthusiasm from city officials until they realized that Apple and the store's architects at Foster + Partners were disregarding a beloved bronze folk art fountain by San Francisco sculptor Ruth Asawa that currently occupies the site. Many have also criticized the store's design for being a characterless box of metal and glass that contributes nothing unique to the local landscape, raising awareness of a commercial architecture defined more and more by trademark and less and less by its surroundings.
More on Apple's proposal in San Francisco and the problems of trademarked design after the break.
Abandoning Apple’s classic “white” detailing, architects Foster + Partners have opted to clad the 2.8 million square foot, circular monolith in black - a stylistic remedy that seems to be in line with the overarching campus goal to “provide a serene environment reflecting Apple’s brand values of innovation, ease of use and beauty.”
The estimated cost of Apple’s Cupertino City headquarters has escalated from an already hefty price of $3 billion to $5 billion (more than $1,500 per square foot), reportedly pushing back the original completion date to 2016. According to Bloomberg, Apple is working with lead architect Foster & Partners to shave $1 billion from the “ballooning budget”. Most of the cost is seemly due to Steve Job’s “sky-high requirements for fit and finish”, as the tech legend called for the 2.8 million square foot, circular monolith to be clad 40-foot panes of German concave glass, along with its four-story office spaces be lined with museum-quality terrazzo floors and capped with polished concrete ceilings.
Although lambasted for his ambitious plans and “doughnut-shaped” design, Steve Jobs wanted to create a masterpiece that looked as good as it functioned, just like his products. During a 2011 presentation to the Cupertino City Council, Jobs stated, “This is not the cheapest way to build something... there is not a straight piece of glass in this building.” He continued, “We have a shot... at building the best office building in the world. I really do think that architecture students will come here to see it.”
Apple has successfully been awarded a trademark for the “design and layout” of their retail stores. Since opening their first in Virginia over a decade ago, their stores have been at the heart of the companies branding; with the late Steve Jobs heavily involved in their design. Since, the growing presence of similar stores, including a familiar Microsoft chain launched in 2009, has left Apple feeling the need to protect its own distinctive style.
The new MacBook’s distinguishing feature is its souped-up Retina display - which boasts 4 times as many pixels as its predecessor, 75% less reflection, and 29% higher contrast.
The implications for architects will be practically life-changing. But there is a catch…
Get the scoop on the new AutoCAD App for Macbook, after the break.
https://www.archdaily.com/244746/autocad-and-new-macbook-pros-retina-displayAmber P
The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself.
Meanwhile, months before news of the “spaceship” landed, another internet giant was searching the California landscape for its own space to call home. Still very much under-wraps, the new Googleplex will be the first time Google builds a workplace completely from scratch. [2]
These projects will be the Magnum Opuses, the ultimate physical representations, of the two most influential Tech companies in the world, and the two share striking similarities. So let’s clash the plans of these two titans and take another look at Apple 2 – but this time in the light of Google – and see what they can tell us about these companies’ futures.
Our favorite sketchbook has gone digital! Moleskine presents The Hand of the Architect – an iPadapp featuring 378 sketches and drawings from 110 internationally renowned architects, such as Assadi, Botta, Fuksas, Graves, Gregotti, Hadid, Foster and Piano, “showing that every project always begins by hand”. All the works were collected by FAI (Italian National Trust) with the aim of raising funds to restore Piero Portaluppi’s Villa Necchi, known as a 1930s masterpiece of Italian rationalism in Milan. Sketches and drawings are accompanied by essays, captions and the biographies of the architects. You can purchase the app for $18.99 here on iTunes.
Apple has released updated plans revealing an ambitions solar installation for their proposed campus in Cupertino. Announced back in June, the campus will include an office, research and development building, research facilities, corporate auditorium, fitness center, a central plant and associated parking. Foster + Partners will collaborate with ARUP North America and local civil engineering firm Kier & Wright for the completion of the project.
As we reported on Wednesday, rumors were circulating about a new Apple retail store at the Third Street Promenade in Santa Monica. Wednesday evening the proposal, a transparent glass ceiling commercial building by an unnamed retailer, went before the Santa Monica Planning Commission. Peggy Clifford of the Santa Monica Dispatch reported that the ‘Apple Glass House’ was approved without even a second thought.
Last week the Internet and architecture blogs went crazy after Steve Jobs presented the new Apple Campus to the city of Cupertino, California.
Rumors about Foster + Partners (an office with a high expertise on work environments) working with Apple on this new campus appeared on December last year on a Spanish newspaper, but there was never an official confirmation (or denial). But given that the actual project fits with the information we received from an anonymous tipster last December, it seems it could be right:
“I recently got a tour of Norman Foster’s office in London and saw some images of the Apple Campus design. I believe the main building will be a large donut shaped building with all the offices and labs surrounding a large garden. It was a very pure form which connects to some of the recent Apple stores, but I was surprised that it didn’t really scream Apple to me. Of course it could have been a very preliminary design that wasn’t fully resolved yet. Anyway, I just thought I would pass on some info.”
During Steve Job’s presentation to the city of Cupertino we could see this round building, and Jobs outlined several facts on how this new campus for 12,000 people will improve the 98-acre site, such as taking parking underground to reduce the footprint, increasing landscaping from 20% to 80%, and planting more trees (3,700 now, 6,000 in the future). It even includes its own natural gas based energy generation plant (as seen on the drawings) with the electrical grid as backup.
“It’s a pretty amazing building. It’s a little like a spaceship landed. It’s got this gorgeous courtyard in the middle… It’s a circle. It’s curved all the way around. If you build things, this is not the cheapest way to build something. There is not a straight piece of glass in this building. It’s all curved. We’ve used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building… It’s pretty cool.”
We reached Steve Jobs over the past weekend to get more details about the project and he said that he wasn´t interested in presenting the project on ArchDaily at this time, possibly because the project still needs to be approved by the city. We hope to bring you more details later on, so you can have an informed opinion.
More images from the presentation after the break.
