In today's world of architecture and design, it's no longer enough to present clients with blueprints or plans — they want to visualize the final product before construction begins. This is where 3D visualization studios come into play. By offering photo-realistic renderings, virtual tours, and interactive configurators, these studios make it easier for architects to communicate their ideas and leave a lasting impression on their clients. With the help of these cutting-edge tools, architects can create stunning presentations that truly deliver the "wow" effect at every stage of the project. Here's how DEGO render studio deliver with their unique solutions.
For centuries, models have been central to architectural design, providing architects with a tangible way to explore ideas, test concepts, and communicate their vision. From the Renaissance to Modernism, models have been instrumental in the construction and reflection processes, offering insights into form, proportion, and spatial relationships. However, in today's digital age, where 3D modelsand Virtual Reality(VR) have become powerful and efficient tools, the question arises: Are physical models still relevant in contemporary architecture?
The Museum of Temporal Delight. This image was created, in Midjourney, using 5 language prompts and a few small refinements. Image Courtesy of John Marx/ Form4 Architecture
This article is the seventh in a series focusing on the Architecture of the Metaverse. ArchDaily has collaborated with John Marx, AIA, the founding design principal and Chief Artistic Officer of Form4 Architecture, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.
In so many ways the introduction of AI software has created a sense that we live in a world predicted by science fiction novels. We commonly have rested on the assumption that computers will never be capable of designing. That time has now arrived, and with it comes an opportunity to confront the positives and negatives these new technologies offer.
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The interior designers for the Chengdu Hotel leveraged a true life-cycle BIM workflow across design teams and contractors to reduce construction time by 50%. Image Courtesy of SketchUp
Most architects are looking to win more work; not just higher-paying projects but those that allow them to unleash their creativity and passion. These opportunities can be won or lost on a professional's ability to communicate their design vision — so the proposal has to be on point. These tips from leaders in the design field can help architects win bids and create their dream projects.
Looking around, it is clear that the world is developing at a rapid rate, and so are cities. Architects and designers inevitably take on the challenge of building better cities and homes, so time needs to be properly allocated for efficiency. After all, in this industry, time really is money.
For years architects have been accustomed to working in a conventional way: they stick with traditional offline renderers and wait until the modeling part is all done to start rendering from scratch.
This is where software like D5 Render comes in, to resolve such problems and change the game. The market is growing and shifting, and so should the tools architects use.
Bergerheide / Iglesias Leenders Bylois Architects. Image Courtesy of Vectorworks
Architectural firm Iglesias Leenders Bylois Architects (ILB Architects) has begun to incorporate the use of building information modeling (BIM). The greatest advocate is architect Meindert Leenders, who believes every architectural office should be working with BIM:
“It doesn’t need to be a big project. Take an actual case, set yourself a few achievable goals, and try to work them out in BIM." ILB chose 'Bergerheide' as a trial: a project consisting of three park villas, designed in collaboration with the construction company Dethier. The rules for collaboration were clearly set out by project director Vlaanderen Bouwt vzw, providing the architects a sturdy framework for experimenting with BIM.
Liam Young is a speculative architect, product designer, and director who operates in the spaces between design, fiction, and futures. Young specializes in designing environments for the film and television industry, harboring the belief that creating imaginary worlds grants us the ability to connect emotionally to the ideas and challenges of our future.
Following the centuries of colonization, globalization, and never-ending economic extraction and expansionism, humans have remade the world from the scale of the cell to the tectonic plate. Young suggests in a TED Talk, “What if we radically reversed this planetary sprawl? What if we, as humans, reached a global consensus to retreat from our vast network of cities and entangled supply chains into one hyper-dense metropolis housing the entirety of the earth’s population?"
“Since I remember myself, I have wanted to be an architect… I could see the way that neighborhoods were organized. I could see the separation. I could see the frontier areas between the Palestinian community and the Jewish majority,” expresses Eyal Weizmanin conversation with Louisiana Channel, in regards to understanding the ‘political significance’ of architecture and the potential of the occupation as a critical tool for understanding the world.
Eyal Weizman was interviewed by Marc-Christoph Wagner at Forensic Architecture’s studio in London, in April 2022. As the head of Forensic Architecture, he is renowned for his part within the multidisciplinary research group, using a combination of architectural technologies and techniques to investigate instances of state violence and violations of human rights across the globe. Growing up in Haifa, Israel he developed an understanding of the political connotations within architecture from an early stage.
From Epic Games' Build: Architecture 2021. Image Courtesy of Zaha Hadid Architects
Epic Games operates one of the world’s largest games, Fortnite, and also develops Unreal Engine, the most advanced real-time 3D creation tool that powers Fortnite and is used in industries beyond games. Over the last few years, more professionals in architecture and related fields are using Unreal Engine to bring stunning, photorealistic worlds to life.
In an exclusive interview with ArchDaily, David Weir-McCall, Architecture Industry Marketing Manager at Epic Games, shares his insights on the use of digital technology, such as the likes of Unreal Engine, for collaboration and co-design within the field of architecture, engineering, and construction.
El poder de la Data - Mirador. Image Cortesía de Online Lab of Architecture (OLA)
The Power of Data is an exhibition created in a virtual building, conceived by three-dimensional geometries based on various artificial intelligence algorithms. The project was created by the OLA (Online Lab of Architecture) team of research architects formed by Jennifer Durand (Peru), Daniel Escobar (Colombia), Claudia Garcia (Spain), Giovanna Pillaca (Peru) and Jose Luis Vintimilla (Ecuador).
Beyond hyper-realistic renders and accurate depictions of what projects look like once completed, visualizations have become tools to communicate atmospheres and emotions portrayed by architects. The use of mixed media, combined with architectural compositions, art, lighting, and oftentimes music, have generated a new genre of architectural storytelling, one that combines reality with imagination. And as the world immerses in NFT's and experimenting with cutting-edge technologies to create digital environments, visualizations might soon become "the new reality".
ArchDaily had the opportunity to talk to Visual Artist Ceren Arslan about branching out from the architecture practice, how she describes her creative process, her latest project EXIT, and what the future holds for architectural visualizations.
Graphics, even before language and writing, were the first means of communication and significance for humanity. Drawing is the act of replacing reality with representation, that is, replacing objects with images encoded in each of the graphic representation systems.
In architecture, graphics stimulate the imagination and are the basis of project thinking since they do not only constitute our code of communication but configure our ability to express ourselves in disciplinary terms. In fact, at first, the drawing is constructed in the mind of the architect, before it looks for support from any type of instrument.
More than 60 years after his death, Frank Lloyd Wright's story remains relevant and arduously studied because of the great legacy he left to architecture. Considered the first truly American architect and the first superstar of his craft, Frank Lloyd Wright lives on through his buildings, his influence and his collective imagination. Surprisingly, more than half of Wright's 1171 architectural works were never erected.
Nike recently acquired RTFKT, a design studio that was founded in Jan 2020, and is known for its virtual “metaverse-ready sneakers and collectibles”. Metaverse land purchases are making headlines with multi-million dollar price tags. We’ve also seen mainstream adoption for NFT art this year and the sales are expected to surge to $17.7 billion by the end of 2021.
Beneath the hype and frenzy, we can spot a fundamental shift that unlocks a new creator economy. It provides the creators with direct access to the market, builds ongoing relationships with fans, and unites strangers in self-governed communities. In this article, we will discuss why every 3D designer/architect should embrace the Web 3.0 movement to adopt a new business logic and benefit from the creator economy in the metaverse?
The Mighty House Single Family Home and ADU designed by EYRC Architects. Rendered in Enscape. Image Courtesy of EYRC and Mighty House
Why is 3D-printed architecture on the rise?
According to a July 2021 report by Grand View Research, the global 3D construction market is set to grow by an incredible 91% between 2021 and 2028. And, why is printed architecture seeing such rapid growth? Firstly, 3D printing is emerging as a possible solution to some of the challenges currently facing architecture, engineering, and construction (AEC) – it can provide affordable housing, shelters for disaster-hit regions, and an answer to sustainable construction. Alongside these, one of the main advantages is the lower construction costs. It’s far easier to calculate the actual volume of construction material required, resulting in less waste.
https://www.archdaily.com/968146/building-the-future-with-3d-printing-and-real-time-visualizationGemma Falconer Da Silva
Award-winning imagery from ASAI. Project: Tyndall Air Force Base. Date: 2020. Image Courtesy of SketchUp
Creating a compelling visualization that communicates your design intent and gets stakeholders on board is no easy feat. While designers have plenty of visualization tools to deploy— from powerful rendering engines to the simplicity of pen and paper — there’s no one-size-fits-all approach to visualization. As your design evolves, you may need multiple renderings at various levels of detail.
According to Jim Kessler, Director of the Visual Media Group at Jacobs, "When a design is in flux and conversations with the clients are taking place, a photorealistic rendering signals completion of the project and that design changes are no longer possible. Whereas, a non-photorealistic rendering visual suggests a sense of flux and has a huge artistic element to it, which architects gravitate towards."
Working remotely throughout the past year has accelerated the introduction of new approaches to real-time rendering, and with it, a new necessity was born: how can a person feel physically present inside a space, without actually being there? Ultimately, designers resorted to the virtual world, a vast realm of interactive built environments that can be accessed from the comfort of one's home. Even the tools utilized, such as headsets and goggles, have become more accessible to the vast majority of the public and are being sold at a lower price than they initially were. We have become accustomed to build, modify, and navigate between different environments, going back and forth between what is real and what isn't. Truth is, virtual has become the new normal.
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Mariapia di Lecce (commended, Hybrid category): Reconstruct with drawing. Hand drawing for graphic analysis.. Image Courtesy of Sir John Soane's Museum
If there is any word that describes what architectural renders look like nowadays, it would be: impressive. The immense world of rendering has allowed people to engage in virtually-built environments, exploring each space and experiencing what they might hear or feel as they walk by one room to another without being physically present in the project.
The main purpose of a render is to help viewers visualize what the final result of the project will look like. Whether it is for presentation or construction purposes, architects need to translate their visions in a way that helps people who were not involved in the ideation process understand the space and the experiences that come with it. However, not all architects have the proper skills or the time to create such hyper-realistic environments, but with the exceptional quality of visuals being produced nowadays and the rising demand, it has become somewhat mandatory for every project to be presented as a realistic 3D render. So if you are one of those architects who don't have the skills nor time, here are ways you can present your project as an immersive visual experience that translates its identity without resorting to 3D software.
