Every company wants to establish a brand on a local, regional, national or even international level. A company strives for an image that is recognizable by potential customers no matter where they are in the world. In fact, the first face-to-face interaction with a customer might be at a company’s own location. This initial impression can make or break the customer’s willingness to spend their money. Maintaining a well-loved and respected brand appearance is imperative to a company’s success.