SW35 Office Building Facade Transformation / J. Mayer H. Architects

SW35 Office Building Facade Transformation / J. Mayer H. Architects - Exterior Photography
© David Franck

SW35 Office Building Facade Transformation / J. Mayer H. Architects - Exterior PhotographySW35 Office Building Facade Transformation / J. Mayer H. Architects - Exterior PhotographySW35 Office Building Facade Transformation / J. Mayer H. Architects - Image 4 of 18SW35 Office Building Facade Transformation / J. Mayer H. Architects - Image 5 of 18SW35 Office Building Facade Transformation / J. Mayer H. Architects - More Images+ 13

  • Partners In Charge: Jürgen Mayer H., Hans Schneider
  • Design Team: Noah Ehlers, Paul Rindt
  • Architect On Site: Heike Schaefer, Architect
  • Client: RB-Real Estate GmbH / Ulrich Dietz
  • Lighting: Katrin Soencksen
  • City: Stuttgart
  • Country: Germany
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SW35 Office Building Facade Transformation / J. Mayer H. Architects - Exterior Photography
© David Franck

Text description provided by the architects. Our façade intervention of a nondescript nineteen-seventies-era office building in Stuttgart from dingy white to bold graphic patterns, reflects its current repurpose as an innovation lab. It is now a physical home for a group of startup companies working in the green tech sector, operating under the “umbrella” name 1886Ventures. The applied data protection pattern on the outside provides a symbolic location for these innovations that announces the new by referring to the tactics used to camouflage so-called “test mules,” testbed vehicles in the automotive industry. Drawing attention and keeping secrets are kept in an ambivalent balance.

SW35 Office Building Facade Transformation / J. Mayer H. Architects - Image 4 of 18
© David Franck
SW35 Office Building Facade Transformation / J. Mayer H. Architects - Image 5 of 18
© David Franck

Text by Kimberly Bradley. "Dark gray-and-white marks splash across SW35’s facade, creating an eye-catcher in a bleak industrial zone. At first, the repeating, organic-looking blobs appear to be a stylized leopard print, the kind popular on clothing for blurring contours and attracting attention, but not quite: they are instead riffs on one of the data-protection patterns that line envelopes, meant to shroud or camouflage sensitive information inside— PINS, confidential correspondence, and the like. This time these marks appear not as tiny squiggles but rather as bold supergraphics, as large as a human being, on the building’s exterior."

SW35 Office Building Facade Transformation / J. Mayer H. Architects - Exterior Photography
© David Franck

"Painted on the facade where its metal, appearing as a sticky film where it’s glass, J.MAYER.H’s found graphics provide a visual pop. The office’s founder Jürgen Mayer H. has been collecting data-protection patterns for more than 25 years, incorporating variations on them not only onto architectural facades (ironically, a facade in architecture is known as a “building envelope”—a connection that in this case gains extra meaning), but also sculptures, art objects, carpets, even installations in museums like the Berlinische Galerie in Berlin, the MoMA in New York, the SFMOMA in San Francisco, and biennials in Venice, São Paolo, and Shenzhen. He sees their mashups of blurred letters, numbers, and shapes as a “primordial soup” of signifiers; rogue, unregulated, and individual."

SW35 Office Building Facade Transformation / J. Mayer H. Architects - Exterior Photography
© David Franck

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Address:Stuttgart, Germany

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "SW35 Office Building Facade Transformation / J. Mayer H. Architects" 10 Feb 2022. ArchDaily. Accessed . <https://www.archdaily.com/976551/sw35-office-building-facade-transformation-j-mayer-h-architects> ISSN 0719-8884

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