RU Coffee Shop / BE Design

RU Coffee Shop / BE Design - Interior Photography, FacadeRU Coffee Shop / BE Design - Interior PhotographyRU Coffee Shop / BE Design - Interior Photography, Table, Chair, WindowsRU Coffee Shop / BE Design - Interior Photography, Table, ChairRU Coffee Shop / BE Design - More Images+ 24

  • Design Team: Ping Wang, Yangjie Li, Lingyan Wu, Yihan Zhang
  • Client: BTG Homeinns Hotels (Group) Co.,Ltd.
  • Collaborator/ Associate: Young Mountain Coffee, LITCHI
  • City: Shanghai
  • Country: China
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RU Coffee Shop / BE Design - Exterior Photography
main facade. Image © Songkai Liu

Text description provided by the architects. As the first Ru Coffee store of the BTG Homeinns, managing a clear and unique brand image has become an important issue in this project. As a coffee shop with brand awareness, we need to adopt a clear and strong spatial strategy to unify function and aesthetics in order to return to the ideal of ‘home’.

RU Coffee Shop / BE Design - Interior Photography, Facade
entrance. Image © Songkai Liu
RU Coffee Shop / BE Design - Interior Photography, Table, Chair, Windows
brick and white. Image © Songkai Liu

The original space mixes multiple groups into a large space and interferes with each other, while "home" is more likely with different rooms performing their duties and connecting each other at the same time. Meanwhile, like a coffee shop, it needs to carry the social attributes for the public, and it is also a diversion device for urban activity generators. In this regard, the design method adopted is to place a ‘HOME IN HOUSE’, which not only guarantees the privacy and sense of placement in many areas but also allows flow through the inside and outside of the room.

RU Coffee Shop / BE Design - Interior Photography, Chair, Brick
brick cafe space. Image © Songkai Liu
RU Coffee Shop / BE Design - Image 26 of 29
axonometric
RU Coffee Shop / BE Design - Interior Photography, Table, Chair
brick cafe space. Image © Songkai Liu

People walk into the cafe from the sunken courtyard, then see the bar and a coffee bean display area. The interior uses the only main element-red bricks as a means of expression, and outlines the rhythm of the space through the differences in wall cladding styles, and directs the flow of people to different areas.

RU Coffee Shop / BE Design - Interior Photography, Table, Chair
brick window. Image © Songkai Liu
RU Coffee Shop / BE Design - Interior Photography
brick cafe space. Image © Songkai Liu

Several holes on the wall flow into the two-dimensional space formed by the expanded surface of the ‘HOME IN HOUSE’, realizing the dynamic penetration and communication of adjacent spaces. The high wall outside the room shows an indigo blue display cabinet, which forms a strong contrast between the warm and cold inside and outside.

RU Coffee Shop / BE Design - Interior Photography, Countertop, Brick
exhibition wall. Image © Songkai Liu
RU Coffee Shop / BE Design - Interior Photography, Door
brick box. Image © Songkai Liu

The innermost space is a room that can be used as both a coffee and meeting room, which also continues the cozy atmosphere of the scene, leading to the Home Inn at the end.

RU Coffee Shop / BE Design - Interior Photography, Brick
cafe library. Image © Songkai Liu
RU Coffee Shop / BE Design - Interior Photography
cafe library. Image © Songkai Liu

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Project location

Address:Caobao Rd 124, Kangxin Street, Xuhui District, Shanghai, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "RU Coffee Shop / BE Design" 16 Jun 2021. ArchDaily. Accessed . <https://www.archdaily.com/963302/ru-coffee-be-design> ISSN 0719-8884

entrance. Image © Songkai Liu

如咖啡 / 彼山设计

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