Nongzao Rediscovering Store / Infinity Mind

Nongzao Rediscovering Store / Infinity Mind - Interior Photography, Windows, Brick, FacadeNongzao Rediscovering Store / Infinity Mind - Interior PhotographyNongzao Rediscovering Store / Infinity Mind - Exterior PhotographyNongzao Rediscovering Store / Infinity Mind - Exterior PhotographyNongzao Rediscovering Store / Infinity Mind - More Images+ 12

Guangzhou, China
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Text description provided by the architects. Nongzao·Rediscovering locates in a community in the core business district of Guangzhou, in the form of a curatorial retailing. It proposes an innovative business model, which combines experiential retail with spatial narratives, through thematic exhibition. It aims to bridge the gap between the nature, the world, and the people, creating a contemporary cultural landmark for youth.

Nongzao Rediscovering Store / Infinity Mind - Interior Photography
© Haochang Cao

The spatial design is stemming from the recycled material practice and site specific color contrast. It reveals the original structural texture by demolishing the outermost layer of ornament.

Nongzao Rediscovering Store / Infinity Mind - Interior Photography
© Haochang Cao
Nongzao Rediscovering Store / Infinity Mind - Exterior Photography
© Haochang Cao

The flowy-colored glass creates surreal sight collages with the mottled façade. The volume of the coffee bar wrapped by recycled aluminum plate forming a fold-back streamline spatial journey.

Nongzao Rediscovering Store / Infinity Mind - Exterior Photography
© Haochang Cao
Nongzao Rediscovering Store / Infinity Mind - Exterior Photography, Brick
© Haochang Cao

The blue recycled foam and the recycle construction waste bench make up the tone of gathering sitting area. The coexistence of dilapidation and vogue creates a sense of futuristic manifesto through the sustainable design method, which implements the brand’s persistent pursuit of nature.

Nongzao Rediscovering Store / Infinity Mind - Exterior Photography
© Haochang Cao
Nongzao Rediscovering Store / Infinity Mind - Image 14 of 17
© Haochang Cao

The future of mankind is based on ecological nature. Advocating sustainable behavior is a meaningful discussion for the contemporary business.

Nongzao Rediscovering Store / Infinity Mind - Exterior Photography
© Haochang Cao

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Project location

Address:102, No. 33, Liuyun Second Street, Tiyu East Road, Tianhe District, Guangzhou, Guangdong, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Nongzao Rediscovering Store / Infinity Mind" 23 Aug 2020. ArchDaily. Accessed . <https://www.archdaily.com/946115/nongzao-rediscovering-infinity-mind> ISSN 0719-8884

© Haochang Cao

农造•治愈所 / 自由思考

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