HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab

HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Image 2 of 27HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Kitchen, Table, ChairHEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Kitchen, Door, CountertopHEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Image 5 of 27HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - More Images+ 22

  • Architects: DAS Lab
  • Area Area of this architecture project Area:  120
  • Year Completion year of this architecture project Year:  2019
  • Photographs
    Photographs:Feng Shao
HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Image 6 of 27
© Feng Shao

Text description provided by the architects. A brand is a tool of cultural communication. In the interior design of HEYTEA store at Hongqiao Xintiandi, we chose space as a medium and try to find the core of emerging brands of tea drinks from local market, and to establish a unique identity of this pioneering brand.

HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Kitchen, Table, Chair
© Feng Shao
HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Kitchen, Door, Countertop
© Feng Shao

Extended from the brand’s identity — “inspiration of tea”, DAS Lab tries to connect the territorial symbol and the contemporary retail under spacial context. The concept of the design is composed of three parts: internationalized aesthetic combines the locality and contemporaneity of territorial symbols; highly recognizable focal points in commercial spaces; the reproducibility of construction material and crafts.

HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Image 2 of 27
© Feng Shao

The space, structured by stainless steel in sliver gray, made a distinct contrast with the large area of red mortar, conveying the idea of a balance between the store’s business performance and the brand’s cultural value. The red motar simulated the texture of rammed earth, a traditional material in China, which delivered a vigorous power when in comparison with the lightness of the structure, thus an oriental sense of control and release is raised within the space.

HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Kitchen, Lighting, Countertop
© Feng Shao
HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Image 12 of 27
© Feng Shao

The conception of the space started with a section, where the light penetrates into the interior through the rectangular openings on the facade, and the double-height oblique ceiling has cut out a new architectural form. We hope such approach itself could be powerful enough to show people the boundary of spaces and the results of physical experiences.

HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Bathroom
© Feng Shao
HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Interior Photography, Living Room, Wood, Table
© Feng Shao

The idea of Local is a respond to Eastern context, territorial culture and business performance after a thorough study upon them. Such respond brought back the nature of locality. At the same time, the contemporary space interpreted the brand of HEYTEA and conveyed its soul to the widest customers.

HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab - Image 9 of 27
© Feng Shao

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Project location

Address:Hongqiao Xintiandi, Shanghai, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "HEYTEA Store at Hongqiao Xintiandi, Shanghai / DAS Lab" 17 Aug 2019. ArchDaily. Accessed . <https://www.archdaily.com/921664/heytea-store-at-hongqiao-xintiandi-shanghai-das-lab> ISSN 0719-8884

© Feng Shao

喜茶上海虹桥新天地店 / DAS Lab

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