JHW Store / Atelier TAO+C

JHW Store / Atelier TAO+C - Image 2 of 31JHW Store / Atelier TAO+C - Image 3 of 31JHW Store / Atelier TAO+C - Interior Photography, StairsJHW Store / Atelier TAO+C - Image 5 of 31JHW Store / Atelier TAO+C - More Images+ 26

Zhengzhou, China
  • Interior Designers: Atelier TAO+C
  • Area Area of this architecture project Area:  405
  • Year Completion year of this architecture project Year:  2019
  • Photographs
    Photographs:Fangfang Tian
JHW Store / Atelier TAO+C - Exterior Photography, Windows, Facade
facade. Image © Fangfang Tian

Text description provided by the architects. A greyscale palette of two materials - the washed granolithic plaster juxtaposed with brushed stainless steel, one is rough and dull while the other is sterile and reflective, which formed an austere monochrome space for this two-stories men-wear select shop.

JHW Store / Atelier TAO+C - Interior Photography, Stairs
gf main space. Image © Fangfang Tian
JHW Store / Atelier TAO+C - Image 2 of 31
gf vitrine. Image © Fangfang Tian

In this project, Atelier tao+c boldly applied washed granolithic plaster as the main material for interior walls and floors. The material has a different name - Shanghai plaster, which has been most commonly used as exterior façade finish for the art deco buildings in Shanghai back to 1920s, a material which is granitic stones mix the cement to form a gentle and rough texture. Reusing this once-popular yet forgotten material, the architects seek to evoke memories of the most dynamic and creative era and city to convey a more "local" sense of the street. Responding to the owners’ request to feature domestic fashion brands in the space and promote local young designers. 

JHW Store / Atelier TAO+C - Image 3 of 31
gf view of the sunken space. Image © Fangfang Tian
JHW Store / Atelier TAO+C - Image 30 of 31
Axon
JHW Store / Atelier TAO+C - Image 18 of 31
material. Image © Fangfang Tian

Located in a banal shopping mall in Zhengzhou, the architect puts a lightweight inner shell made of Shanghai plaster and perforated stainless steel into the original building, enclosed a mysterious inner field. The sun shines through the perforated stainless steel, projected oblong spots onto the fine-grained ground.

JHW Store / Atelier TAO+C - Image 7 of 31
upper floor main space. Image © Fangfang Tian
JHW Store / Atelier TAO+C - Image 8 of 31
upper floor glass tunnel. Image © Fangfang Tian

The center of the ground floor is recessed by three steps to form a sunken place to loosely divide the display area and the activity area. The slab above the square was cut away to form a double-height space, and the original beams were exposed and became a cross in the opening. A staircase surrounded by Shanghai plaster passes through, the horizontal linear lighting hanging on the ceiling of the ground floor turns up and vertically across the opening which visually connects two layers.

JHW Store / Atelier TAO+C - Interior Photography
gf the steps. Image © Fangfang Tian

On both floors, there is respectively a glass box as the display and installation place. The one on the ground floor breaks through the original building boundary and forms a convex window to the street. The glass corridor on the upper floor crossed over the opening.

JHW Store / Atelier TAO+C - Image 14 of 31
stair. Image © Fangfang Tian
JHW Store / Atelier TAO+C - Image 16 of 31
glass tunnel and opening. Image © Fangfang Tian

The display items and vitrines are assembled with 5mm-thick stainless steel plates. The metal plates intersected together and avoid the welding marks. The boxy body of vitrines contrasted with the slim lines of clothing railings formed a complete and independent display system.

JHW Store / Atelier TAO+C - Image 27 of 31
detail. Image © Fangfang Tian
JHW Store / Atelier TAO+C - Image 28 of 31
material. Image © Fangfang Tian

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Project location

Address:Zhengzhou, Henan, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "JHW Store / Atelier TAO+C" 26 May 2019. ArchDaily. Accessed . <https://www.archdaily.com/917200/jhw-store-atelier-tao-plus-c> ISSN 0719-8884

upper floor stair and opening. Image © Fangfang Tian

JHW服装店 / 西涛设计工作室

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