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Personetics HQ / Roy David and Architects

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Personetics HQ  / Roy David and Architects - Image 2 of 14Personetics HQ  / Roy David and Architects - Image 3 of 14Personetics HQ  / Roy David and Architects - Image 4 of 14Personetics HQ  / Roy David and Architects - Image 5 of 14Personetics HQ  / Roy David and Architects - More Images+ 9

Tel Aviv-Yafo, Israel
Personetics HQ  / Roy David and Architects - Image 6 of 14
© Yoav Gurin

Text description provided by the architects. Roy David Studio was commissioned to design a new office space for the hi-tech company Personetics. The new office is situated inside a newly renovated building proposed by the studio as a high-tech business hub.

Personetics HQ  / Roy David and Architects - Image 10 of 14
© Yoav Gurin

The two stories open office center is enhanced with the use of an impressive light fixture, one that simply can't be ignored. The unique light installation was custom made by Roy David Studio for this specific office. It is composed from 70 LED's installed in equal distances and variable heights. The variable heights of each light fixture create a movement like illusion, a perpetual wave that changes its direction in perfect sync with the observant eye. 

Personetics HQ  / Roy David and Architects - Image 13 of 14
Plan 2

The main waiting area is surrounded by wooden columns installed at varying angles.These wooden columns are used as a visually blocking material between the waiting area and the rest of the office. The repetitive movement of the shifting angles that are either airy or much denser show glimpses and fragments of different activities carried out inside the space, creating a sort of duality of what is private versus public.

Personetics HQ  / Roy David and Architects - Image 3 of 14
© Yoav Gurin

A minimalistic, clean designed conference room is adding touches of color to the office. The meticulous use of fine rugs and furniture make the office feel warm and welcoming. With these final touches the overall intervention transforms the space into an impressive office, one sort of office that is very hard to remain indifferent to or to forget.

Personetics HQ  / Roy David and Architects - Image 8 of 14
© Yoav Gurin

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Project location

Address:Soncino St 3, Tel Aviv-Yafo, Israel

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Personetics HQ / Roy David and Architects" 11 Mar 2016. ArchDaily. Accessed 21 Feb 2025. <https://www.archdaily.com/782956/personetics-hq-roy-david-studio> ISSN 0719-8884
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