By using ArchDaily, you agree to our Terms of Use, Privacy Policy and Cookie Policy.

If you want to make the best of your experience on our site, sign-up.

By using ArchDaily, you agree to our Terms of Use, Privacy Policy and Cookie Policy.

If you want to make the best of your experience on our site, sign-up.

TOG Flagship / TRIPTYQUE + Philippe Starck

Save

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 2 of 19TOG Flagship / TRIPTYQUE + Philippe Starck - Image 6 of 19TOG Flagship / TRIPTYQUE + Philippe Starck - Image 3 of 19TOG Flagship / TRIPTYQUE + Philippe Starck - Image 4 of 19TOG Flagship / TRIPTYQUE + Philippe Starck - More Images+ 14

  • Triptyque, Associates: Greg Bousquet, Carolina Bueno, Guillaume Sibaud e Olivier Raffaelli
  • Triptyque, General Coordinator: Luiz Trindade
  • Triptyque, Project Manager: Alfredo Luvison
  • Triptyque, Contributors: Guilherme Ramalho, Ulysse Baudet, Joana Telles, Bruno Cruz
  • Construction Contributors: Anderson Toledo, Tiago Santos
  • Landscaping: Camila Vicari
  • Hydraulics: L2C Engenharia
  • Electricity: L2C Engenharia
  • PPCI: Engepoint
  • Air Conditioning: Tottal Tec
  • Ground Floor: 823,56m²
  • Under Ground: 748m²
  • 1rst Floor: 600m²
  • 1rst Floor Mezzanine: 107,05m²
  • 2nd Floor: 499,35m²
  • 2nd Floor Mezzanine: 154,00m²
  • Total Area: 2.108,40 m²
  • City: São Paulo
  • Country: Brazil
More SpecsLess Specs

Text description provided by the architects. Triptyque Architecture was chosen by Philippe Starck to develop, under his art direction, the architectural project of TOG's São Paulo Global Flagship Store (Rua Iguatemi, 236), the first direct monobrand retail project from TOG, with the ambition of stirring up the concept of selling design.

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 15 of 19
Floor Plan

TOG is an unprecedented, democratic design brand which goal is – through high quality designed furniture that can be easily customized - to create a virtuous collaborative system where designers, clients, artisans, artist and manufacturers share the same values and goals.

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 5 of 19
© Ricardo Bassetti

The Flagship was designed as a mixed use place of sociability where you can buy, eat, drink, dance, read, create, spend time; a XXIst century version of the Andy Warhol Factory. As TOG furniture, the space is fully customizable. Conceived as a multi-purpose, living space, the Flagship Store will also function as a major conviviality and sociable hub.

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 18 of 19
Section

To anticipate these and others potential uses, the Triptyque agency neutralized this old games club from the 80s in painting in white all the place. There is a contrast between the existing walls roughness and the totally new ground. The lights are suspended from the concrete beams visible on the ceiling.

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 11 of 19
© Ricardo Bassetti

The project was conceived to allow the organic spaces to change over time: no walls between ambiances, an electric system that pervades the entire area and the application of materials like glass foster the multiple use desired for the space.

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 19 of 19
Section

With 2.100 square meters distributed in basement, ground, first and second floor TOG Flagship will host warehouse, showroom, offices, garden and also a new restaurant – Marakuthai for TOG - headed by Chef Renata Vanzetto.

TOG Flagship / TRIPTYQUE + Philippe Starck - Image 10 of 19
© Ricardo Bassetti

Project gallery

See allShow less

Project location

Address:Rua Iguatemi, 236 - Itaim Bibi, São Paulo - SP, 01451-010, Brazil

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "TOG Flagship / TRIPTYQUE + Philippe Starck" 17 Jun 2015. ArchDaily. Accessed 28 Feb 2025. <https://www.archdaily.com/643171/tog-flagship-triptyque> ISSN 0719-8884

© Ricardo Bassetti

TOG 旗舰店/ TRIPTYQUE + Philippe Starck

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.