MR Atelier and Store Flex / Gema Arquitetura

MR Atelier and Store Flex / Gema Arquitetura - Interior Photography, Bathroom, Table, WindowsMR Atelier and Store Flex / Gema Arquitetura - Interior Photography, Table, Windows, Lighting, ChairMR Atelier and Store Flex / Gema Arquitetura - Interior Photography, ChairMR Atelier and Store Flex / Gema Arquitetura - Image 5 of 25MR Atelier and Store Flex / Gema Arquitetura - More Images+ 20

  • Architects: Gema Arquitetura
  • Area Area of this architecture project Area:  130
  • Year Completion year of this architecture project Year:  2022
  • Photographs
    Photographs:Felco
  • Lead Architects: Nara Grossi, Joseana Costa
  • Creative Director: Nara Grossi
  • Coordination: Renan Merlin
  • Project Team: Giuliana Mora, Luiza Langeani, Barbara Olyntho
  • Execution: Eduardo Napchan
  • Recycled Plastic : Rato Rói
  • City: São Paulo
  • Country: Brazil
More SpecsLess Specs
MR Atelier and Store Flex / Gema Arquitetura - Image 12 of 25
© Felco

Text description provided by the architects. Designing the new Mariah Rovery workshop and the first store of her Flex brand in the heart of Pinheiros, in São Paulo, was a beautiful challenge. The chosen property, a semi-detached house from the 1950s, demanded the rescue of its personality, amplifying the relationship with the street, in an invitation to freedom and expressiveness so dear to the brand. 

MR Atelier and Store Flex / Gema Arquitetura - Interior Photography, Bathroom, Table, Windows
© Felco
MR Atelier and Store Flex / Gema Arquitetura - Interior Photography, Table, Windows, Lighting, Chair
© Felco

We started from the premise that, in addition to the Flex store, the entire ground floor should be accessible, including the workshop and showroom. We lowered the entire floor, which was 40cm above the sidewalk, betting on a new flow for the space, more fluid and connected to the outside. 

MR Atelier and Store Flex / Gema Arquitetura - Image 17 of 25
Floor plans
MR Atelier and Store Flex / Gema Arquitetura - Image 20 of 25
Section

The facade, once aligned with the sidewalk, now opens diagonally to conform to the new access and welcome the pedestrian, with a design that had solar orientation as the defining factor: the diagonal is north-south. 

MR Atelier and Store Flex / Gema Arquitetura - Image 13 of 25
© Felco

From this movement, a central walkway directs the user into the space, while at the same time dividing to the right, the Flex store - transparent and open to the street - and to the left, the brand's showroom - discreet and with a separate entrance. While on the ground floor are the meeting areas, café, and social spaces of the workshop, on the upper floor is where the office and production take place. 

MR Atelier and Store Flex / Gema Arquitetura - Interior Photography, Dining room, Table, Chair
© Felco

The project proposal called for unique solutions, tailoring this composition of elements, materiality, colors, and sensations. We then developed a design in hydraulic tile pieces that demonstrated this care, like a custom-made graphic embroidery for application in the project. 

MR Atelier and Store Flex / Gema Arquitetura - Image 5 of 25
© Felco

The blue, which we conceptually describe as cosmic, or mystical, is the color of the entire facade, in a play with the cut tile that brings depth and delicacy. And to top it off, a red glass lighthouse that represents the signature and presence of the brand in this new space. 

MR Atelier and Store Flex / Gema Arquitetura - Image 21 of 25
Elevation

For Flex, the desire was for it to be a vibrant and unforgettable meeting point. The new diagonal brought to the relationship with the street creates a small setback to the store's entrance, opening the invitation for the pedestrian to enter. Neutral, soft, and natural colors are the basis for the organicity of the design. 

MR Atelier and Store Flex / Gema Arquitetura - Interior Photography, Stairs
© Felco

Slatted mirrors, curved metal shelves, sculpted stone tables, curved sofas, ceilings with movement in recycled material, monolithic floors with overlapping colors, and holographic curtains, are some of the elements developed and designed especially for this space. Layers that complement each other and invite experimentation. 

MR Atelier and Store Flex / Gema Arquitetura - Image 10 of 25
© Felco

This powerful encounter of creation and femininity was decisive for the project's result. Us and our client: women who think of spaces in their various scales, with creativity, strength, and meaning.

MR Atelier and Store Flex / Gema Arquitetura - Interior Photography
© Felco

Project gallery

See allShow less

Project location

Address:São Paulo, Estado de São Paulo, Brazil

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "MR Atelier and Store Flex / Gema Arquitetura" [MR Atelier e Loja Flex / Gema Arquitetura] 04 Apr 2024. ArchDaily. Accessed . <https://www.archdaily.com/1015262/mr-atelier-and-store-flex-gema-arquitetura> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.