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IDUS Furniture Showroom / I'm D'sign

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IDUS Furniture Showroom / I'm D'sign - Image 2 of 14IDUS Furniture Showroom / I'm D'sign - Interior Photography, ColumnIDUS Furniture Showroom / I'm D'sign - Interior PhotographyIDUS Furniture Showroom / I'm D'sign - Interior PhotographyIDUS Furniture Showroom / I'm D'sign - More Images+ 9

New Delhi, India
  • Design Leads: Deepak Kalra (Cofounder I’m D’sign) , Aarushi Kalra (Creative director I’mX) , Mariana Cunha Guimarães (Spatial Designer and Art Director)
  • Design Team: Priti Negi, Yuvika Agarwal
  • City: New Delhi
  • Country: India
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IDUS Furniture Showroom / I'm D'sign - Image 2 of 14
© Ankush Maria

Text description provided by the architects. The retail store for IDUS is drawn from the idea of blurring the boundaries between a space and its experience. Tadao Ando's once said--"the walls and the floor come together as a monolith and hence disappear--and what you’re left with is just the space to experience." The design intent comes to question the nature of space, volume and perception to become an element of exploration. Light and the principles of Sciography come to play with this perceptual language, to guide the visitor and define the larger continuum of the space. The design welcomes us to interact with light and walk along its direction to head deeper into the space.

IDUS Furniture Showroom / I'm D'sign - Interior Photography, Column
© Ankush Maria
IDUS Furniture Showroom / I'm D'sign - Interior Photography
© Ankush Maria
IDUS Furniture Showroom / I'm D'sign - Image 14 of 14
Plan
IDUS Furniture Showroom / I'm D'sign - Image 6 of 14
© Ankush Maria

The coherence of the space is made evident with a sprawling, unifying ceiling, while the floating walls compose unique visual frames. Such architectural interventions alter the physical, sensorial, and temporal experience of it to immerse a person in the explorative urge and glance through the bespoke pieces from the brand. It allows for an open exploration of furniture and showcases it in an environment that gives it a dedicated background, while the floating walls define its micro-level experience.

IDUS Furniture Showroom / I'm D'sign - Interior Photography, Chair
© Ankush Maria
IDUS Furniture Showroom / I'm D'sign - Interior Photography, Chair
© Ankush Maria

Having drawn from the brief that sought a sense of home within the retail experience, the spatial design aspects delved into experiential ways that were focused on the visitor- their perception, their connectivity, and their interactivity. The space challenges the common notion of the room, devising new and innovative ways of making a space feel intimate without feeling enclosed. The whole of the space is made to feel large amidst housing different smaller spatial compositions- each one designed to be adapted to an aesthetic of its own.

IDUS Furniture Showroom / I'm D'sign - Interior Photography
© Ankush Maria
IDUS Furniture Showroom / I'm D'sign - Interior Photography
© Ankush Maria

The showroom encourages a natural sense of movement, with spatial sections seamlessly flowing into each other. This is aided by organic, curvy walls, bringing a comfortable and intimate exploration while forming nooks and corners, perfectly framing the sculptural furniture on display. The walls wrap around these sections so that the visitor is not visually disconnected from their surroundings. As a spatial oxymoron, it is complete in its individual spatial compositions while unified as a whole, making it the perfect backdrop for furniture display.

IDUS Furniture Showroom / I'm D'sign - Interior Photography
© Ankush Maria

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Project location

Address:10/57, Block 10, Kirti Nagar Industrial Area, Kirti Nagar, New Delhi, Delhi, 110015, India

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "IDUS Furniture Showroom / I'm D'sign" 30 Mar 2024. ArchDaily. Accessed 2 Jan 2025. <https://www.archdaily.com/1015073/idus-furniture-showroom-im-dsign> ISSN 0719-8884
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