URA Store / InsideOut

URA Store / InsideOut - Interior Photography, KitchenURA Store / InsideOut - Interior Photography, WindowsURA Store / InsideOut - Interior Photography, ShelvingURA Store / InsideOut - Interior Photography, FacadeURA Store / InsideOut - More Images+ 10

Shibuya City, Japan
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URA Store / InsideOut - Interior Photography, Kitchen
© Hiroto Kubo

URA means backside, opposite, behind, reverse " in Japanese. Concept shop by fashion designer "Mihara Yasuhiro" dealing with products that take into account environmental and social responsibility from a multifaceted perspective. A quiet, narrow, semi-basement plot on a back street in Harajuku/Jingumae Tokyo.

URA Store / InsideOut - Interior Photography, Windows
© Hiroto Kubo
URA Store / InsideOut - Image 14 of 15
Plan and Elevation
URA Store / InsideOut - Interior Photography, Windows
© Hiroto Kubo

The interior of the shop, which weakens the boundary between inside and outside and seems to extend the area to the residential site opposite, is a minimal space with full LED screens and contrasting masses of glass, mirrored surfaces and stone.  A mirrored 'rectangle' set on top of two stone blocks penetrates the room and juts out to the outside. Like conceptual art in public spaces, the irrationality and useless margins, which do not have a specific function, give the experimental shop, with its undefined product, the possibility of free use and diversion.

URA Store / InsideOut - Interior Photography
© Hiroto Kubo
URA Store / InsideOut - Image 15 of 15
Counter Drawing
URA Store / InsideOut - Interior Photography, Shelving
© Hiroto Kubo

The products do not blend in with the tensed design considered from the reverse side, which is not unlike the brand, and the contrast between the 'surfaces and lines' as a background and the 'dots' of the products stands out.

URA Store / InsideOut - Interior Photography, Kitchen
© Hiroto Kubo

The mirrored 'rectangular' surface is anchored to the upper surface of the stone with anchor bolts, and the ends are seal-glued to the glass surface. The detailing is such that it looks as if it continues inside and out, with the glass in between.

URA Store / InsideOut - Interior Photography, Facade
© Hiroto Kubo

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Project location

Address:Jingumae, Shibuya City, Tokyo 150-0001, Japan

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "URA Store / InsideOut" 25 Oct 2023. ArchDaily. Accessed . <https://www.archdaily.com/1008647/ura-store-insideout> ISSN 0719-8884

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