Dolce Gusto Neo Flagship Store / Estudio Guto Requena

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Exterior Photography, Cityscape, GardenDolce Gusto Neo Flagship Store / Estudio Guto Requena - Exterior Photography, Windows, GardenDolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography, GardenDolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior PhotographyDolce Gusto Neo Flagship Store / Estudio Guto Requena - More Images+ 20

São Paulo, Brazil
  • Creative Directors: Guto Requena e Rodolfo Torres
  • Operations: Ludovica Leone
  • Project Management: Camila Gonçalves
  • Communication: Thalissa Bechelli
  • Architecture: Henrique Stabile, Rodolfo Torres, Mateus Fraga e Priscila Almeida
  • Client: Nestlé
  • Construction Company: 4Constru
  • Management: CTE
  • Lighting Design: Foco Luz & Desenho
  • Landscape Desgin: Juliana Freitas Paisagismo
  • Installations: RGK
  • Automation: Bettoni Automação e Segurança
  • Accessibility: Elisa Prado
  • Fire Consultants: Engepoint
  • Sustainability Consulting: MateriaLAB
  • Graphic Design: BFerraz
  • City: São Paulo
  • Country: Brazil
More SpecsLess Specs
Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Exterior Photography, Cityscape, Garden
© Leonardo Finotti

Text description provided by the architects. The design for the Dolce Gusto Neo Flagship unites innovation, sustainability, and architecture. The building ́s form was generated with algorithms and it was fabricated with the help of 3D-printed in biodegradable materials, making it the first building of its kind in Latin America. This project was conceived for the launch of the Dolce Gusto Neo which incorporates recycled plastic recovered from the ocean in its machines together with biodegradable capsules. The building architecture invites us to reflect on potential futures that we could design, especially given the climate emergency we are facing. It also regards the alternatives that civil construction so urgently needs to consider so that we can stop using materials from non-renewable and highly polluting sources such as concrete and steel.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography
© Leonardo Finotti

Shape and inspiration. Inspired by the delicate coffee flower’s five petals, the Concept Store is designed like a dome formed along five axes, each marked by a glass portico, enabling a structure that has no clear front or rear and thus presents a flowing permeability with 360-degree views of the green space surrounding it. The interiors take advantage of the internal structure, organizing the store's program and serving as a basis for support and product displays. Five curved LED panels form a circular feature of digital content that helps visually integrate the axes. A glass skylight lets in sunlight and creates a temple-like atmosphere with a form inspired by nature.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography
© Leonardo Finotti
Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Image 22 of 25
Layout
Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography, Garden
© Leonardo Finotti

The Dolce Gusto Neo flagship was designed to be installed in a public park, to be democratic and accessible, and to display its 3D-printed biodegradable architecture.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography
© Leonardo Finotti

Central premise: sustainability. The prefabricated structure is composed of glued laminated timber (GLT) made from common reforested pine trees. It is covered with a shell, the molds of which were milled from computer files that minimize their material weight suspended from the optimized structure.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Image 25 of 25
Diagram

As important as the Flagship is for Dolce Gusto Neo, its layout followed the engineering of the structure. There are two main materials used in its construction: wood and plaster. After the store is dismantled after about two years, the wood will be recycled and the plaster will be crushed and used as agricultural fertilizer, providing the soil with nutrients such as calcium and sulfur.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography
© Leonardo Finotti

Kiosks. The Dolce Gusto Neo kiosks, to be installed in several shopping malls, follow the same principles as the Concept Store. Their format also references the coffee flower, laid out along five axes, and is made entirely of reforested pine wood. All the wood can be recycled at the end of a kiosk ́s life cycle.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Interior Photography, Chair
© Leonardo Finotti
Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Image 23 of 25
Section

The base was digitally designed using parametric programming in waffle form, a type of modeling employing algorithms to generate a fluid structure together with fittings, and all CNC milled. Every angle attracts the viewer to the products displayed on the counters and on the circular LED screen surrounding the kiosk. Even the wooden sheets were cut in such a way that minimizes waste. circular LED screen surrounding the kiosk. Even the wooden sheets were cut in such a way that minimizes waste.

Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Image 24 of 25
Elevation
Dolce Gusto Neo Flagship Store / Estudio Guto Requena - Exterior Photography
© Leonardo Finotti

Project gallery

See allShow less

Project location

Address:São Paulo, SP, Brazil

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Dolce Gusto Neo Flagship Store / Estudio Guto Requena" [Flagship Dolce Gusto Neo / Estudio Guto Requena] 16 Jun 2023. ArchDaily. Accessed . <https://www.archdaily.com/1002526/dolce-gusto-neo-flagship-store-estudio-guto-requena> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.