
Every month, the publication CLOG takes on “a single subject particularly relevant to architecture now.” It’s not a quick look at something trendy, but rather an in-depth look, from multiple perspectives, at the issues that are affecting - and will continue to affect (and even alter) - architecture as we know it today.
CLOG: Rendering is, in my opinion, the best issue yet. Through dozens of fascinating, concise articles and a handful of illustrative, quirky images, it takes on an enormous question often over-looked in the architectural world: what is a rendering? An alluring device to win over a jury or public? A realistic depiction? Or perhaps it’s an entity unto itself...
Rendering examines how the rendering has become a means of deception - not just for the public, but for ourselves - becoming an aesthetic end-product rather than the representation of an idea in-progress. But at the same time, the rendering is our best tool for entering into the “real” world, for communicating what we do to the public at large.
Is there a way to marry these opposing characteristics? What should the future of rendering be? CLOG takes these questions head-on. More after the break...