HOK Chief Executive Officer Patrick MacLeamy, FAIA, explains why the term “BIM” doesn’t convey the real promise of building information modeling over time. In this video, MacLeamy breaks down the mega acronym “BIM-BAM-BOOM!” and addresses the real promise of this new approach across three basic phases of a building’s life.
It all begins with BIM; the architect uses 3-D modeling to investigate options and test building performance early on in order to optimize the building’s design. The design is then handed off to the contractor who streamlines the building process with BAM (Building Assembly Modeling), which allows for a significant decrease in construction costs. Once complete, BAM is turned over the owner and becomes BOOM (building owner operator model). This allows the owner to manage the building over time and ensure optimized building performance throughout its entire life cycle.
The real promise of “BIM-BAM-BOOM!” is “better design, better construction, better operation”.
