3D Rendering: The Latest Architecture and News

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Everybody’s talking about Grasshopper. It’s an exciting way to explore parametric and generative designs in architecture — and the ability to create and render those concepts and animations to present to clients is considerably even more impressive.

V-Ray is a trusted 3D renderer that gives Rhino users the power to render everything, from quick concepts to finished designs. It also allows designers to deliver professional-quality renders every step of the way. V-Ray for Grasshopper comes with V-Ray for Rhino, which makes it quick and easy to animate and render your parametric designs.

Real-time architectural visualization provides a compelling immediacy that helps stakeholders in architectural projects better understand unbuilt buildings. With the interactive architectural visualization tool Twinmotion, it’s now possible to transform BIM and CAD models into these convincing real-time experiences quickly and easily. Architectural designers benefit enormously from tools that are easy to learn and use, but they also want to create visualizations that provide a genuine sense of presence. Realism is the key to achieving this, a focus of the upcoming release of Twinmotion 2020.

In this article, we’ll provide a sneak peek at some of the new Twinmotion features.

In a study recently published by AIA, less than 13% of architectural firms have incorporated building performance as part of their practice. With buildings contributing 40% of total carbon emissions leading to climate change, just 25 projects are roughly equivalent to planting 1 million trees each year. In addition to that, teams that are able to showcase data-driven and performance-driven decision-making and feature an energy analysis in every pursuit are able to increase fees and generate more revenue. Although integrating building performance sounds like a no-brainer, it proves to be difficult at many firms, because in addition to the practical changes, it requires a culture shift. That culture shift can only happen if the tools are easy to use, accurate, and mesh well with current workflows. Right now is the perfect time to tackle these culture changes due to a few reasons:

Today in the United States, buildings account for nearly 40% of carbon emissions (EESI) and 78% of electricity usage. The most sustainability-focused firms run energy simulations for less than 50% of their projects (10% for a typical firm) and only doing so late in the process when design changes are limited and insufficient to combat red flags found in the performance report (AIA 2030 report). We can make building performance widespread once we help the entire community discuss the subject in terms of investment and return. Especially during a project pursuit, since having the buy in from the whole team helps ensure the key project metrics are met. Owners are seeking out teams who are using actual metrics and data driven processes that affect their bottom line. This new approach to practice is what makes the younger teams’ standout and will benefit both the climate and the bottom-line. Here are 5 ways to talk about building performance in your project pursuits: 

At Apple's Worldwide Developers Conference (WWDC) today, the US-based tech giant announced the latest slate of performance updates to their software and hardware products. Targeting software developers and other high-end users, the event was highlighted by the announcement of significant upgrades to their computer’s graphics and processing capabilities—or in architect’s terms—the components required to work on projects like creating content within a VR experience or real-time 3D rendering.

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