In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products they offer, thoughtful brands recognize the value of curating immersive retail environments that empathize with the core of consumers' sentiments and desires. In retail design, color stands as a powerful instrument that affords brands the means to articulate their values, evoke emotions, and carve memorable shopping experiences into the minds of their patrons. Color transforms retail centers into more than spaces for transactions - it positions strategic interior design as a marketing tool to attract and retain customers.

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African societies' cultures are intrinsically linked to color. From fabrics to clothing, products, sculptures, and architecture, various societies explore rich and vibrant colors that are vivid, expressive, and joyful. Through different shades, hues, contrasts, motifs, and ornamentations, colors are embraced as an unspoken language, a palette for storytelling, and a sense of cultural identity. Although the use of color in African societies may seem decorative on the surface, it is extremely symbolic, with a deep sense of history behind it. Traditional African architecture is a prime example. Ethnic societies have endowed their homes with color through ornaments and motifs, expressed it with religious and cultural patterns, employed it on facades to tell familial stories, and created labyrinths of communal architecture that not only celebrate color but explore its ethnic meaning.

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Given that the architects of modernity were in search of purity of form, it stands to reason that the image of this modern architecture is almost inevitably rendered in white in the collective imagination. Relieved of superfluous decorations, modern architecture became associated with the predominant use of white surfaces to highlight the volumetric composition. Combined with the concept of “material truth” first articulated by Victorian critic John Ruskin, white-colored architecture is often understood as straightforward, clear, and sincere.

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Willow Technologies is a material research and building technology practice that has been selected as part of ArchDaily's 2023 Best New Practices. Founded by Ghanaian-Filipino designer and architectural scientist Mae-Ling Lokko, it operates in the gap between research, development, and diffusion of bio-based building materials. Working with agro-waste and bio-based materials usually incurs technical questions regarding scalability, industrial production, standardization, fireproofing, and mechanical strength. Exploring this data is where Willow Technologies situates itself, but peculiarly through the lens of developing regions in West Africa. Through comprehensive works with coconuts, moringa, rice, and other indigenous crops, Lokko’s practice has been able to investigate and catalog the material character of various crops, their possible by-products, local transformation techniques, and the prospect and challenges of scalability as building materials.

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The 20^th century saw a period of experimentation and innovation at an unprecedented pace, a direction that also marked the architectural expressions of the time. Paris, as one of Europe’s leading centers for artistic and cultural expression, was also the epicenter for the formation of new architectural styles, from Le Corbusier’s modern architecture revolution to expressions of the High-Tech style as seen in the design of Renzo Piano and Richard Rogers’ Centre Pompidou. The social transformation found its expression through Brutalist public institutions or residential ensembles, like the ones designed by Renée Gailhoustet and Jean Renaudie at Irvy-Sur-Seine, while political movements attracted architects from across the ocean, including Oscar Niemeyer, who created his first European building in the French capital.

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In Lagos, a city with a complex urban fabric that includes historical buildings and vast interpretations of contemporary architecture, lies PatrickWaheed Design Consulting (PWDC). This design practice, Co-led by Adeyemo Shokunbi, aims to contribute to a Nigerian architectural language through the renaissance of local materials. Through explorations anchored in local laterite, they have developed the material as a modern finishing technique, investigated its potential as a natural dye, discovered new ways to employ its thermal properties, and now build the research prospect of other local materials. I had the opportunity to speak with Architect Shokunbi, who discussed the initial inspirations and investigations during the construction of two building projects (Mad House & Abijo Mosque) in Lagos. These projects brought the Laterite finishing technique to life and now help build the case for a Nigerian architectural language.

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The work of the French-Swiss architect Charles-Édouard Jeanneret is, among many other adjectives, comprehensive. Le Corbusier explored a wide range of scales in his work, from furniture design to urban planning for entire cities. His diverse portfolio also encompassed painting, varied projects, and writing books. One thing that isn't talked about as much, however, was the color theory he developed and applied to several of his architectural designs and artistic endeavors. Deeply rooted in his belief that color plays a significant role in evoking emotions and creating spatial illusions, Le Corbusier's color theory was described in his book "PolyChromie Architecturale" (polychrome architecture), published in 1931. There, he introduced his concept and a carefully curated range of colors that were intended to be used in specific architectural contexts.

As they recognize the growing significance of innovation in today’s business landscape, architecture firms are experiencing a transformation. Companies across diverse industries have also come to appreciate the impact of design on cracking challenges, thanks to the success of design-focused startups such as Airbnb. Traditionally confined to designing physical structures, architecture firms are broadening their scope and embracing research and innovation as integral elements of their design process. With the establishment of research and innovation divisions, these firms not only enhance their own practices but also offer their expertise to address the evolving needs of our era—ranging from human and technological advancements to strategic innovation. 

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There are moments when architects take the design process beyond their practice and engage with potential users as design participants. This expands the design framework and makes the input of future users key to project development. By seeking the knowledge, skills, and decision-making of a communal collective, the project becomes more tailored to their needs, better designed to fit within their local context, and a platform to exchange techniques and vernacular skills. It also creates a general sense of belonging in communities and gives users the authority to claim the environment around them.

Participatory design is a process that can be applied to all scales of architecture, from houses and offices to public spaces and urban interventions. By examining various projects through the lens of communal collaboration with architects, we gain a deeper understanding of the value this design process holds. It breaks down the participatory theoretical principles of collaboration, co-creation, and empowerment into actionable examples and pragmatic events. These projects exemplify users' contributions to the design process, whether through spatial and urban planning or material and local construction techniques.

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Examining the houses that architects designed for themselves can provide insight into their design process, priorities, and philosophy. While often reduced in scale, these personal residences offer a peek into the architects’ mindsets and the way in which they translate their ideas into lived spaces without having client-imposed restrictions on the end result. The structures also reflect their creators’ personal values, lifestyles, and aesthetic preferences.

These projects are often experiments and testing grounds for their own design principles, pushing the boundaries of architectural expression. From Ray and Charles Eames, who ended up spending their lives in an experimental house created for prefabrication, to Frank Gehry, who used his Santa Monica Dutch colonial house to test out the ideas of deconstructivism that would later come to define his career, these projects represent showcase a different face of the design process of world-renowned architects.

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Architecture has always had a complementary - occasionally codependent - relationship with water. The Roman Domus, the Baths of Diocletian and Caracalla in Rome, and Villa Adriana in Tivoli are some prominent historical examples of how water influenced the design of compositional architecture. In a more modern context, Frank Llyod Wright designed a residential retreat in which water is its protagonist, redefining the relationship between man, architecture, and nature. Nowadays, as architects shifts their focus towards a more contextual, sustainable, and user-oriented practice, the use of water in architecture has become indisputable; cooling interior spaces, providing natural air conditioning when combined with plants, exuding a sense of tranquility, and serving as an organic decorative element.

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In his latest TED Talk, Thomas Heatherwick decries a condition affecting areas of the city defined by monotonous buildings, or what he calls “an epidemic of boringness.” While recognizing the functionality which drove these designs, he states that functionality alone cannot ensure that the structures become active parts of urban life, as they often fail to provoke an emotional response from passers-by. Heatherwick explains that, in his view, this emotional function, or the ability of buildings to mean something to their users and visitors, is essential. When it succeeds, architecture can positively contribute to the quality of life and well-being of its residents, promote social cohesion and contribute to a sense of identity. So how can architecture provoke a positive emotional connection and provide an enjoyable backdrop to the communities it serves?

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Water, with its religious connotations as a symbol of purification and life, holds great significance in many cultures. Nowhere is this respect for water more evident than in India, a country that reveres its rivers as holy. Water bodies serve as a testament to the veneration and use of water in religious rituals, embodying cultural heritage as public spaces, ritual sites, and places for cremation. Central to daily life in India, water and water architecture intertwine spirituality, and cultural traditions, offering a glimpse into the rich traditions of communities.

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