Social media usage around the world is ever-increasing, and the social distancing inflicted by the pandemic over the last year has dramatically changed its role. Currently, there are around 4.2 billion active social media users - this is more than half the world's population! For this reason, companies are putting efforts into these channels to keep in touch with their customers and even build better connections with them.
Within the Architecture & Design field, professionals spend an important part of their time on Facebook, Pinterest and Instagram seeking inspiration or searching for new products and materials. But as each network becomes more popular, it is also becoming more complex, providing a broader array of functionalities and services. If, in the past, the question was which platform should a company focus on, now you will probably be wondering how to leverage your brand presence through the different options each channel offers.
To answer the first question, at ArchDaily, we love Instagram, and we know so do architects and designers. Since it is an image-driven platform, Instagram works as a perfect tool for those seeking inspiring images as part of their creative process, from conception to construction. In the past, we gave some basic tips on how to promote your brand on Instagram and stand out from the competitors. This time we go one step further to show how you can use Instagram's most popular features: Stories.
According to Instagram, more than 500 million people use Stories daily, with one-third of the most viewed stories coming from brands. Stories provide a dynamic and straightforward resource to transmit a brand's message and engage with the audience, which is why companies consider them as a fundamental part of their social media strategy.
Using a few images and short captions, you can show what the brand is all about! Adding music, GIFs and stickers helps enrich the message and users can interact directly with your content through open questions, polls and quizzes. Many companies are using these functionalities for audience research, either to make decisions regarding what content to share on social media or to better understand their clients' needs and interests, as well as the brand's character.
When it comes to design and architecture, Archdaily's Instagram Community is one of the broadest, most diverse and visually driven communities. Last year we had considerable growth in our audience, reaching 3 million Instagram Followers. To help manufacturers and other companies in their efforts of reaching architects, we are offering visibility for their brands on our Instagram account. Our audience focuses on content related to innovative materials, construction, design software technology and architecture, and Instagram can provide an excellent connection between this community and your products.
The key to success using Instagram Stories is to give the audience relevant content to engage with. A great example is our Single Question Instagram Quiz that will provide you with the opportunity to promote your most innovative products and construction materials through a question that will provoke our audience's reaction and then reveal more information about your brand. On a first slide, our Editorial Team will propose a question based on the product's technical information, providing two options for our users to choose the correct answer. Then, a second slide will appear explaining the right answer, mentioning the brand's official Instagram account and displaying a "Swipe Up" call to action to visit the company's website. It's worth noting that the "Swipe Up" option only works on accounts with more than 10,000 followers, so this is also an excellent boost for smaller companies or brands that are just starting to develop a proper social media strategy.
In recent years, Instagram has become one of the most important platforms for businesses, giving brands the opportunity to partner with relevant voices from the industry to drive interest in the products. Having ArchDaily as one of your main partners in your social media strategy is a key asset. It will allow you to connect with our ever-growing Architects and Designers community instantaneously. More specifically, the Single Question Instagram Quiz will work as the perfect medium to boost brand visibility and encourage interaction.
If you want to know more about reaching architects through social media visit ArchDaily.com/Advertise.
