The Creativity Code is about tackling creativity in a structured way. Architects are uniquely trained to turn conceptual ideas into concrete built spaces. Visual thinking is an immensely powerful skill that can be used to transform not only buildings, but business and life. The books ingredients were brewed in building an architecture firm from scratch during the recession. Its recipe was then tested by teaching hundreds of University students, and now the proven results are boiled down in this book for you to take advantage of.
With half of the human brain devoted directly or indirectly to vision, tapping into visual thinking can unleash unused potential. Companies such as Apple, Air B&B and Tesla, have shown that creative thinking outperforms entrenched stagnate ideas. Using architecture, humor and everyday examples, the Creativity Code helps:
- Strengthen your design skills
- Focus your creative ideas
- Increase your productivity
If you are interested in architecture, or searching for a way to breakthrough in your profession, then tap into the power of visual thinking. This jam-packed guide will help you find hidden opportunities, solve unique problems, and help you create what you think is impossible.
For 15 years I have been creating designs for my clients and myself. I've been winning competitions, getting published, and working for top firms in the world. Now I want to help you make your ideas become reality.
- I | What is Creativity
- 1 | Creative Principles
- 2 | Rational Principles
- 3 | The Design Process
- 4 | The Roost - The self sustaining chicken coop
- 5 | Atlas - The transforming tiny house
- 6 | What if a Building Could Grow - The Skyscraper that feeds, collects water, and cleans the air
- 7 | The Checklist
- 8 | The Checkup
- 9 | The Secret
- Appendix
- A | Sketching
- B | Construction Design
ISBN
0997927526Title
The Creativity Code: The Power of Visual ThinkingAuthor
Alex GorePublisher
Alexander K GorePublication year
2016Language
English
