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In 2001, the Mexican Secretary of Tourism (SECTUR) created an initiative called "Pueblo Mágico/Magical Town." This program seeks to highlight towns around the country that offer a unique and "magical experience – by reason of their natural beauty, cultural richness, traditions, folklore, historical relevance, cuisine, arts & crafts, and hospitality."
You can find SECTUR's "Magical Town" definition here.
A town that through time and before modernity, was conserved, valued and defended for its historical, cultural and natural heritage; and manifests in it various expressions through its tangible and intangible heritage. A "Magical Town" is a locality that has unique, symbolic attributes, authentic stories, transcendent facts, daily life, which means a great opportunity for tourism, taking into account the motivations and needs of travelers.
"Magical Towns" are required to have a population of 20,000 inhabitants and must be located no more than 200 kilometers from a tourist destination. The criteria of incorporation and permanence can be found in the SECTUR Guide here. Continue reading for the complete list of Magical Towns by state.
Baja California
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Chihuahua
Arteaga
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Coahuila
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Durango
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Nuevo León
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Sinaloa
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Sonora
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Tamaulipas
Mier
Tula
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Aguascalientes
Calvillo
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San José de Gracia
Real de Asientos
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Colima
Comala
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Estado de México
Valle de Bravo
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Aculco
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El Oro
San Juan Teotihuacán y San Martín de las Pirámides
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Villa del Carbón
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Tepotzotlán
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Ixtapan de la Sal
Metepec
Malinalco
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Guanajuato
Mineral de Pozos
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Jalpa de Cánovas
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Yuriria
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Salvatierra
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Dolores Hidalgo
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Guerrero
Taxco
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Hidalgo
Real del Monte
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Mineral del Chico
Huichapan
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Tecozautla
Huasca de Ocampo
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Jalisco
Tequila
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San Sebastián del Oeste
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Talpa de Allende
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Lagos de Moreno
Mazamitla
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Mascota
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Tapalpa
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Michoacán
Pátzcuaro
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Angangueo
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Cuitzeo
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Santa Clara del Cobre
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Tacámbaro
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Jiquilpan
Tzintzuntzan
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Tlalpujahua
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Morelos
Tlacayapan
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Tepoztlán
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Nayarit
Jala
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Sayulita
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Querétaro
Tequisquiapan
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Cadereyta
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Jalpan de Serra
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San Joaquín
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Bernal
San Luis Potosí
Xilitla
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Real de Catorce
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Tlaxcala
Tlaxco
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Huamantla
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Zacatecas
Jerez
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Nochistlán
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Pinos
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Teúl
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Sombrerete
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Campeche
Palizada
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Chiapas
San Cristóbal de las Casas
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Chiapa de Corzo
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Comitán
Palenque
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Oaxaca
Capulálpam
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Huautla de Jiménez
San Pablo Villa de Mitla
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San Pedro y San Pablo Teposcolula
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Mazunte
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Puebla
Cuetzalan
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Atlixco
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Chignahuapan
Huachinango
Pahuatlán
Tlatlauquitepec
Xicotepec
Zacatlán de las Manzanas
Cholula
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Tabasco
Tapijulapa
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Quintana Roo
Isla Mujeres
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Tulúm
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Bacalar
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Veracruz
Orizaba
Xico
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Coscomatepec
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Papantla
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Zozocolco
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Coatepec
Yucatán
Izamal
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Valladolid
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