Beyonce "Inspires" Elenberg Fraser's Design for Melbourne Tower

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Beyonce's Ghost has inspired plans for a curvaceous, 226-meter-tall in Melbourne. Designed by Elenberg Fraser, the dubbed "Premier Tower" has received planning permission and will be built at 134 Spencer Street, adjacent to the Southern Cross station.

According to the architects, the mixed-use project's "complex form" was shaped by climatic restraints and after "Beyonce's moving body" seen in her recent music video Ghost. It is set to rise 68-stories on a stepped podium in the city's central business district. Once complete, it will house 660 apartments, a 160-room hotel, and retail space. 

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"This project is the culmination of our significant research," said Elenberg Fraser. "The complex form – a vertical cantilever – is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation, and wind requirements."

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• Architects

  Elenberg Fraser

• Location

  Melbourne VIC, Australia

• Client

  Fragrance Group

• Building Surveyor

  PLP Building Surveyors and Consultants

• Civil Engineer

  WSP Structures

• Fire Engineer

  Omnii

• Land Surveyor

  Reeds Consulting

• Quality Surveyor

  WT Partnership

• Services Engineer

  Murchie Consulting

• Acoustic Engineer

  Vipac

• Landscape Architect

  Oculus Consultants

• Heritage Consultant

  Trethowan

• Waste Consultant

  Leigh Design

• ESD Consultant

  Ark Resources

• Wind Engineer

  MEL Consultants

• Traffic Engineer

  Cardno Limited

• Structural Engineer

  WSP Structures

• Fire Services Engineer

  Murchie Consulting

• Geotechnical Engineer

  Golders Associates

• Facade Engineer

  Inhabit

• Facade Access Consultant

  Altitude

• Overshadowing Consultant

  Orbit Solution

• Aviation Consultant

  Thompson GCS

• Photographs

  Courtesy of Elenberg Fraser, {"text"=>"", "type"=>"media_provider", "id"=>"5054327428ba0d64b200000f"}