The Greenwich Design District is the next phase in London's largest single regeneration project - a new creative hub providing affordable workspaces and studios. Eight up and coming architecture practices have 'blindly' designed two buildings each, independently from one and other. The result is an amalgamation of 'architectural anarchy' and a 'neighborhood of playful contrasts.'
Urban developers Knight Dragon are coordinating the entire development of Greenwich Peninsula, celebrating the diversity of art, design, technology, music, and food industries that this innovative district will be the home of. The mix of architecture stays true to the ideals of the district, presenting a provocative front of 'unexpected contrasts' brought together by the same natural paving throughout the pedestrianized quarter designed by Schulze+Grassov to encourage communication and interaction between the public.